Articles by Andy Vale

Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology

2 May 2024 in

Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology

Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact centre whilst driving revenue and saving costs?

Taking smart steps: What Google Consent Mode v2 means for call tracking

19 Apr 2024 in

Taking smart steps: What Google Consent Mode v2 means for call tracking

All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This is especially the case in heavily regulated industries and when selling to different markets.

Infinity & LivePerson: Closing the gap between chats and calls

25 Mar 2024 in

Infinity & LivePerson: Closing the gap between chats and calls

At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much better placed to make smarter decisions. That’s why Infinity has partnered with LivePerson to help brands close the...

January Hubdate: New updates to explore

3 Jan 2024 in

January Hubdate: New updates to explore

As we enter the New Year, you may have thought the time for gift-giving was over. But treats in the way of a smoother, more functional experience for Infinity customers have been gliding down the chimney steadily over the last few months.

What are Call Tracking Metrics and why do you need them?

5 Sep 2023 in

What are Call Tracking Metrics and why do you need them?

Any call tracking provider is always going to be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the sound of that?! But what are call tracking metrics, why do you need them, and how do they help improve your...

Everyone’s a winner: Scorecards will transform your customer experience

15 Jun 2023 in

Everyone’s a winner: Scorecards will transform your customer experience

Every sales team and contact centre leader want their team to deliver an efficient, helpful, and consistent customer experience, but how?

May Hubdate: Your Hub just got better, here’s how…

8 Jun 2023 in

May Hubdate: Your Hub just got better, here’s how…

You’re never far away from getting more out of Infinity, and we’re always looking for new ways to make your data work harder for you.

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

14 Mar 2023 in

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they happen across many platforms, both online and offline. And with the advent of a cookie-less world, it’s getting...

What’s new? Time for a Hubdate

20 Feb 2023 in

What’s new? Time for a Hubdate

Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.

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