Articles by Andy Vale

Knowing and growing: How data-driven tech is the future of marketing

7 Jul 2019 in Marketing

Knowing and growing: How data-driven tech is the future of marketing

Overflowing lakes of data mean nothing if you don’t know what to do with them, how can CMOs use them to help drive growth?

5 vital statistics from the latest travel research

28 Jun 2019 in News

5 vital statistics from the latest travel research

Just when you think you’ve understood a market, it can totally change. Here's five eye-opening discoveries and what they could mean for the industry.

10 lessons for all marketers from Search Leeds

24 Jun 2019 in Marketing

10 lessons for all marketers from Search Leeds

The focus of the day was undeniably on search marketing, but we were particularly impressed by how much actionable advice there was for marketers of all stripes.

Best practices for building a perfect landing page for SEO and PPC

25 Mar 2019 in PPC

Best practices for building a perfect landing page for SEO and PPC

Trillions of searches take place every year, are your SEO optimisation and PPC campaigns ready to take advantage of them?

PPC and Call Tracking : How can you increase results and lower costs?

20 Mar 2019 in PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital. Here's how call tracking ensures you aren't left in the dark.

The state of phone calls in the property market

24 Jan 2019 in PPC

The state of phone calls in the property market

The phone call is a vital steps in the property buyer journey, being informed about these touchpoints is key. Here's some original stats that you need to know.

PPC Marketing to the over 50s: Connect with the Silver Spenders

22 Jan 2019 in News

PPC Marketing to the over 50s: Connect with the Silver Spenders

No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence.

What can call tracking solve for agencies?

21 Jan 2019 in Marketing

What can call tracking solve for agencies?

Infinity was born out of a real problem that agencies were having in attributing value to their work. Peaky digital tell us why call tracking still matters so much to them, as well as the benefits it can bring to any agency.

Interview: AXA Partners UK & Ireland Head of Innovation

12 Nov 2018 in Interviews

Interview: AXA Partners UK & Ireland Head of Innovation

Nobody wants to be the next Blockbuster, they want to innovate. But how do you achieve that in practice? We spoke to one of the best innovative minds to find out.

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