Articles by Andy Vale
6 Sep 2022 in Digital Marketing
How to Track Phone Calls in Google Analytics
If your business relies on converting customers over the phone, it’s vital that you’re able to accurate log calls and conversions, as well as keeping an eye on where your leads are coming from. This becomes even more crucial if you’re running marketing campaigns online, in the hope of triggering...
5 Aug 2022 in Marketing
Introducing Outbound: Unlock the other half of the customer journey
Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?
4 Aug 2022 in Marketing
Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology
Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact centre whilst driving revenue and saving costs?
1 Aug 2022 in Marketing
Introducing Agent ID: Taking control of your agents’ success
Who wouldn't love a team of top performers?
19 Jul 2022 in Marketing
Infinity launches new GA4 integration beta programme: preparing you for the future today
Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example, you’d be in a tight spot when it comes to the day of your flight and you realise your passport is out of date, you...
30 Jun 2022 in Marketing
Effective tools to enhance your sales outreach strategy
Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t have. That's why having a well-thought-out outreach strategy is vital to both your sales team's immediate and...
14 Jun 2022 in News
Infinity launches Keyword Packs: Answering your biggest questions faster
Businesses investing in Infinity to learn more about what’s happening on their customer journey, and how to improve it, receive a huge time-to-value boost from our latest offering.
3 Jun 2022 in News
Infinity Goes Beyond: Introducing Agent ID and Outbound visibility
Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up yet another sale. (He probably needs a promotion soon). Then there’s Stu, just as sharp as Bob, but he’s struggling...
30 Nov 2021 in News
Upgraded: Calls from Google’s Search ads get the full tracking treatment
When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...