Articles by Andy Vale

22 Aug 2025 | 3 min read

Marketing

NEW: Privacy-first reporting that still delivers performance

An advertiser’s job is (sort of) simple. Put great ads in the right place to meet the right audience at the right time. Get this right and you’ll deliver a healthy, replicable ROI....

25 Jun 2025 | 6 min read

News

Find out what's new in the Infinity Hub: June 2025 Hubdate

We kicked off the year with a bang by launching Smart Outcomes, and we haven’t slowed down since. The Infinity Hub’s heating up just in time for summer, with a host of new upgrades...

4 Jun 2025 | 7 min read

Marketing

The rise of AI search experiences: What do you need to know?

The research, consideration, and conversion phases of a buyer journey have never been static, and marketers have to react to these evolutions of consumer behaviour, especially as we’re...

2 Oct 2024 | 10+ min read

Marketing

Google Vehicle Ads and Call Tracking: Everything you need to know

The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...

18 Sep 2024 | 7 min read

News

Insights in a flash: Meet your new dashboards

If you’re making the effort to capture quality data, you need to be able to see it and analyse it in an easy way that makes sense. Infinity recently rebuilt the Hub from the ground up...

17 Jul 2024 | 7 min read

News

July 2024 Hubdate

Infinity always goes beyond! That’s why over the last quarter we’ve been focusing on creating efficiencies both inside and outside our platform. We’ve looked at how to set things up...

19 Jun 2024 | 7 min read

News

Unlock a new era of insights

Infinity’s Hub raises the bar in the call analytics space. Interactive dashboards and AI analysis form the bedrock of an experience that will bring your customer engagement data and...

5 Jun 2024 | 5 min read

News

Everyone’s a winner: Scorecards will transform your customer experience

Every sales team and contact centre leader want their team to deliver an efficient, helpful, and consistent customer experience, but how?

22 May 2024 | 4 min read

News

Infinity Keyword Packs: Answering your biggest questions faster

Businesses investing in Infinity to learn more about what’s happening on their customer journey, and how to improve it, receive a huge time-to-value boost from our latest offering.