Articles by Andy Vale

Infinity announces major C-suite hires

2 Dec 2019 in News

Infinity announces major C-suite hires

At Infinity, we have never been shy about our aspirations. So it gives us great excitement to announce our newest additions to our C-suite.

Travel in 2020: How can brands stand out?

30 Oct 2019 in Marketing

Travel in 2020: How can brands stand out?

We spoke to a mix of travel clients, brands, and thought leaders on some things they thought would help travel brands stand out from the pack in 2019.

[Infographic] Five steps to building a profitable PPC feedback loop

15 Oct 2019 in PPC

[Infographic] Five steps to building a profitable PPC feedback loop

Follow Blue Bay Travel's example for building a profitable, efficient feedback loop for improving your PPC based on your call goals.

11 lessons for automotive dealers from 100 1-star reviews

17 Sep 2019 in Marketing

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all, but you can lose less. With 93% of consumers being influenced by online reviews, we take a look at what caused people to leave them, and what you can do about it.

The unquestionable value call tracking brings to agencies

30 Aug 2019 in Marketing

The unquestionable value call tracking brings to agencies

Brands no longer expect their agencies to perform marketing campaigns alone. They expect more, what value does call tracking bring?

The talk of tomorrow: 7 ideas to evolve your contact centre

19 Jul 2019 in Tech

The talk of tomorrow: 7 ideas to evolve your contact centre

Your customers could be one click away from switching to a rival, so service is vital. Here’s how you can begin raising the bar of your contact centre.

Knowing and growing: How data-driven tech is the future of marketing

7 Jul 2019 in Marketing

Knowing and growing: How data-driven tech is the future of marketing

Overflowing lakes of data mean nothing if you don’t know what to do with them, how can CMOs use them to help drive growth?

5 vital statistics from the latest travel research

28 Jun 2019 in News

5 vital statistics from the latest travel research

Just when you think you’ve understood a market, it can totally change. Here's five eye-opening discoveries and what they could mean for the industry.

10 lessons for all marketers from Search Leeds

24 Jun 2019 in Marketing

10 lessons for all marketers from Search Leeds

The focus of the day was undeniably on search marketing, but we were particularly impressed by how much actionable advice there was for marketers of all stripes.

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