Articles by Andy Vale

How to Track Phone Calls in Google Analytics

6 Sep 2022 in

How to Track Phone Calls in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurate log calls and conversions, as well as keeping an eye on where your leads are coming from. This becomes even more crucial if you’re running marketing campaigns online, in the hope of triggering...

Introducing Outbound: Unlock the other half of the customer journey

5 Aug 2022 in

Introducing Outbound: Unlock the other half of the customer journey

Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?

Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology

4 Aug 2022 in

Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology

Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact centre whilst driving revenue and saving costs?

Introducing Agent ID: Taking control of your agents’ success

1 Aug 2022 in

Introducing Agent ID: Taking control of your agents’ success

Who wouldn't love a team of top performers?

Infinity launches new GA4 integration beta programme: preparing you for the future today

19 Jul 2022 in

Infinity launches new GA4 integration beta programme: preparing you for the future today

Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example, you’d be in a tight spot when it comes to the day of your flight and you realise your passport is out of date, you...

Effective tools to enhance your sales outreach strategy

30 Jun 2022 in

Effective tools to enhance your sales outreach strategy

Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t have. That's why having a well-thought-out outreach strategy is vital to both your sales team's immediate and...

Infinity launches Keyword Packs: Answering your biggest questions faster

14 Jun 2022 in

Infinity launches Keyword Packs: Answering your biggest questions faster

Businesses investing in Infinity to learn more about what’s happening on their customer journey, and how to improve it, receive a huge time-to-value boost from our latest offering.

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

3 Jun 2022 in

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up yet another sale. (He probably needs a promotion soon). Then there’s Stu, just as sharp as Bob, but he’s struggling...

Upgraded: Calls from Google’s Search ads get the full tracking treatment

30 Nov 2021 in

Upgraded: Calls from Google’s Search ads get the full tracking treatment

When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...

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