Articles by Andy Vale

19 Apr 2024 | 5 min read

Digital Marketing

Taking smart steps: What Google Consent Mode v2 means for call tracking

All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This...

25 Mar 2024 | 6 min read

News

Infinity & LivePerson: Closing the gap between chats and calls

At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much...

3 Jan 2024 | 6 min read

News

January Hubdate: New updates to explore

As we enter the New Year, you may have thought the time for gift-giving was over. But treats in the way of a smoother, more functional experience for Infinity customers have been...

5 Sep 2023 | 5 min read

Digital Marketing

What are Call Tracking Metrics and why do you need them?

Any call tracking provider is always going to be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like...

8 Jun 2023 | 9 min read

Interviews

May Hubdate: Your Hub just got better, here’s how…

You’re never far away from getting more out of Infinity, and we’re always looking for new ways to make your data work harder for you.

14 Mar 2023 | 6 min read

News

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they...

20 Feb 2023 | 12 min read

News

What’s new? Time for a Hubdate

Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Calls in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...

5 Aug 2022 | 2 min read

Marketing

Introducing Outbound: Unlock the other half of the customer journey

Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?