Articles by Andy Vale
9 Nov 2020 in News
The next page: Infinity's integration for Facebook and Instagram
In 2020, for the first time ever, most of the world’s population use social media.1 Yet many social media marketers whose campaigns led to successful, high value phone calls were unable to reliably attribute those calls back to their campaigns. Every day, millions of calls are made to businesses...
29 Oct 2020 in Digital Marketing
Five Tips For Making The Most Of Your Business’s Digital Footprint
Conducting business in retail today means competing with the entire world. This is why it is important to have a strong digital footprint to help connect your business with potential and existing customers. This may seem straightforward: You have your website setup, right? But can you really be...
21 Oct 2020 in Marketing
Pulse Check: Which industries did everyone want to call over Summer?
Companies will usually plan for peak seasons months, perhaps years, in advance. But the Summer of 2020 was not your usual Summer, throwing many best laid plans out the window. So what did happen?
6 Oct 2020 in Digital Marketing
Untangling the messy middle: Three Steps to take today
It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it was easier to follow the funnel and make improvements. Then the 'messy middle' came along...
12 Aug 2020 in Digital Marketing
Infinity’s HubSpot integration: Connect calls to campaigns today!
One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.
14 Jul 2020 in Digital Marketing
Local Business Listings: Improving yours in 2020
How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...
15 Jun 2020 in Marketing
Pulse check: Which industries are people calling again?
Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.
15 Jun 2020 in Interviews
[E-Commerce Podcast] You can’t improve what you can’t measure...
Last week, Infinity were invited onto the Engage with E-Commerce Podcast with Quickfire Digital’s Nathan Lomax and Heloise Finch-Boyer of Sell Beyond. Our experienced Partner Director Alex Hughes was put in the hotseat to discuss where the phone call sits in the modern buying journey, changes in ...
19 May 2020 in Marketing
How and why call tracking is needed for waste management companies
If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to know what’s delivering those calls. This is where call tracking comes in, connecting your marketing efforts with the...