Articles by Andy Vale
14 Jan 2021 in Digital Marketing
Agencies: Ten questions you cannot be afraid to ask your tech-partners
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24 Nov 2020 in Marketing
[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive
Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering faint in the air as they wind down the windows of a sleek, elegant dream mobile, one which practically and...
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9 Nov 2020 in News
The next page: Infinity's integration for Facebook and Instagram
In 2020, for the first time ever, most of the world’s population use social media.1 Yet many social media marketers whose campaigns led to successful, high value phone calls were unable to reliably attribute those calls back to their campaigns. Every day, millions of calls are made to businesses...
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29 Oct 2020 in Digital Marketing
Five Tips For Making The Most Of Your Business’s Digital Footprint
Conducting business in retail today means competing with the entire world. This is why it is important to have a strong digital footprint to help connect your business with potential and existing customers. This may seem straightforward: You have your website setup, right? But can you really be...
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21 Oct 2020 in Marketing
Pulse Check: Which industries did everyone want to call over Summer?
Companies will usually plan for peak seasons months, perhaps years, in advance. But the Summer of 2020 was not your usual Summer, throwing many best laid plans out the window. So what did happen?
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6 Oct 2020 in Digital Marketing
Untangling the messy middle: Three Steps to take today
It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it was easier to follow the funnel and make improvements. Then the 'messy middle' came along...
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12 Aug 2020 in Digital Marketing
Infinity’s HubSpot integration: Connect calls to campaigns today!
One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.
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14 Jul 2020 in Digital Marketing
Local Business Listings: Improving yours in 2020
How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...
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15 Jun 2020 in Marketing
Pulse check: Which industries are people calling again?
Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.
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