Articles by Andy Vale

24 Apr 2020 | 4 min read
Digital Marketing
Four fast tips for thumb-stopping, creative social media posts
“People thumb through an average of 300 feet of content every day in their feed (the height of the Statue of Liberty). They are making split-second decisions on whether they like your...
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20 Apr 2020 | 4 min read
Interviews
The evolving face of wealth management: Tomorrow’s money, today’s challenges
The recent outbreak of COVID-19 has had many people looking at the things that matter to them, and wondering how they can protect them. This has led many to seek advice from...
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14 Apr 2020 | 3 min read
Marketing
Reactivity in equity release: Why marketing’s time to act is now
Due to the ongoing Coronavirus pandemic, a lot of people’s short term financial plans have changed, with some also factoring COVID-19 into their longer term thoughts. Equity release is...
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31 Mar 2020 | 1 min read
Marketing
[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes
The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what...
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25 Mar 2020 | 2 min read
Digital Marketing
How can debt-management companies find more clients?
Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management...
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24 Mar 2020 | 2 min read
Digital Marketing
What do high-call rates mean to wealth management companies?
In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their...
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20 Mar 2020 | 3 min read
Digital Marketing
Three steps to kickstarting a data-led strategy that works
A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These...
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