Articles by Andy Vale

7 Jul 2019 | 5 min read
Marketing
Knowing and growing: How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will...
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25 Mar 2019 | 5 min read
PPC
Best practices for building a perfect landing page for SEO and PPC
With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.
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20 Mar 2019 | 5 min read
PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.
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24 Jan 2019 | 3 min read
PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...
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22 Jan 2019 | 5 min read
News
PPC Marketing to the over 50s: Connect with the Silver Spenders
No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an...
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21 Jan 2019 | 6 min read
Marketing
What can call tracking solve for agencies?
This is a guest post provided by our partners at Peaky Digital.
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12 Nov 2018 | 5 min read
Interviews
Interview: AXA Partners UK & Ireland Head of Innovation
There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and...
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