29 Jun 2017 in Marketing
Google Attribution – Is It Enough For You?
The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.
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20 Jun 2017 in Marketing
What Does The Future Hold For Customer Centricity?
"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity
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16 Jun 2017 in Marketing
Call Intelligence In The Digital Transformation Cycle
By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of companies2 globally are spending at least 15% of their revenue on digital investments, highlighting the paramount...
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