Articles by Andy Vale
24 Apr 2020 in Digital Marketing
Four fast tips for thumb-stopping, creative social media posts
“People thumb through an average of 300 feet of content every day in their feed (the height of the Statue of Liberty). They are making split-second decisions on whether they like your content or whether they’re going to ignore it.”
20 Apr 2020 in Interviews
The evolving face of wealth management: Tomorrow’s money, today’s challenges
The recent outbreak of COVID-19 has had many people looking at the things that matter to them, and wondering how they can protect them. This has led many to seek advice from specialists on a range of topics for the first time, including wealth management. Whether it’s the first or hundredth time of...
14 Apr 2020 in Marketing
Reactivity in equity release: Why marketing’s time to act is now
Due to the ongoing Coronavirus pandemic, a lot of people’s short term financial plans have changed, with some also factoring COVID-19 into their longer term thoughts. Equity release is of course no different, and brokers need to react to this, as do their marketing teams.
31 Mar 2020 in Marketing
[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes
The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what they can expect from your service, and provide reassurance that they're making an informed, responsible decision.
25 Mar 2020 in Digital Marketing
How can debt-management companies find more clients?
Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management companies on how best to manage their finances.
24 Mar 2020 in Digital Marketing
What do high-call rates mean to wealth management companies?
In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their finances in this economic climate.
20 Mar 2020 in Digital Marketing
Three steps to kickstarting a data-led strategy that works
A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These businesses deliver relevant content to consumers at multiple moments across the purchase journey. Those who employ...
13 Mar 2020 in Marketing
Press play: Digital video’s long-term brand building role
According to Cisco, 82% of all web traffic will be video by 2022, and very few marketing teams don’t have it somewhere in their tactical plan.1 But why should you use it?
12 Mar 2020 in Digital Marketing
Unexpected events: Why you need your tech stack now more than ever
“Have you seen the news?” Your phone buzzes. “Will this affect what happens at work?”