[E-Commerce Podcast] You can’t improve what you can’t measure...

15 Jun 2020 in


Last week, Infinity were invited onto the Engage with E-Commerce Podcast with Quickfire Digital’s Nathan Lomax and Heloise Finch-Boyer of Sell Beyond. Our experienced Partner Director Alex Hughes was put in the hotseat to discuss where the phone call sits in the modern buying journey, changes in call tracking and some practical ideas for next steps.

Some of the topics touched on include:

  • Closing the gaps in your customer journey tracking
  • Reacting to changing consumer expectations
  • How companies are using Conversation Analytics during Coronavirus
  • What the future looks like for Infinity



If you have further questions about call tracking, please start a conversation with us to learn more.

Alternatively, we have put together this eBook on call tracking for marketers about the many ways they can use it.

Andy Vale

Andy Vale

Product Marketing Manager
Andy has spent years obsessively analysing B2B and B2C digital marketing campaigns and technology. Outside of his family, his main loves are Woking FC, his Xbox and his National Trust membership.

Recent posts
  1. How to track and reduce average wait times in your call centre

    15 Mar 2023 in

    How to track and reduce average wait times in your call centre

  2. A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

    14 Mar 2023 in

    A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

  3. 4 tactics to increase average order value in your call centre

    8 Mar 2023 in

    4 tactics to increase average order value in your call centre

Call intelligence can be transformational to your business. Contact us today.

+44 33 3060 0118

Get in touch

Subscribe to our newsletter *Required field

0333 0600 118