[E-Commerce Podcast] You can’t improve what you can’t measure...

15 Jun 2020 in Interviews


Last week, Infinity were invited onto the Engage with E-Commerce Podcast with Quickfire Digital’s Nathan Lomax and Heloise Finch-Boyer of Sell Beyond. Our experienced Partner Director Alex Hughes was put in the hotseat to discuss where the phone call sits in the modern buying journey, changes in call tracking and some practical ideas for next steps.

Some of the topics touched on include:

  • Closing the gaps in your customer journey tracking
  • Reacting to changing consumer expectations
  • How companies are using Conversation Analytics during Coronavirus
  • What the future looks like for Infinity



If you have further questions about call tracking, please start a conversation with us to learn more.

Alternatively, we have put together this eBook on call tracking for marketers about the many ways they can use it.

Head of Content

Andy Vale
Head of Content

Andy has spent years obsessively analysing B2B and B2C digital marketing campaigns and technology. Outside his family, his main loves are Woking FC, his Xbox, and his National Trust membership.

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