Last week, Infinity were invited onto the Engage with E-Commerce Podcast with Quickfire Digital’s Nathan Lomax and Heloise Finch-Boyer of Sell Beyond. Our experienced Partner Director Alex Hughes was put in the hotseat to discuss where the phone call sits in the modern buying journey, changes in call tracking and some practical ideas for next steps.
Some of the topics touched on include:
Closing the gaps in your customer journey tracking
Reacting to changing consumer expectations
How companies are using Conversation Analytics during Coronavirus