Call tracking predictions for 2024 and beyond

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Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers working in call-centric businesses.

Now, there are some trends we’ve seen in 2023 that will continue to take centre stage next year. For instance, we know marketing budgets have been tight, and they’re only set to increase by about 1.1%. next year. This means marketers will need to be top of their game when it comes to marketing budget optimisation, all while driving campaign performance and sales pipeline.

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Optimising your marketing budget: Key factors to consider

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So, before we dive into the future of call tracking, here’s a quick introduction to the Passion Digital team.

Who is Passion Digital?

Passion Digital is just that – passionate about all things digital! As a leading performance marketing agency, they’re all about helping their clients achieve the best possible results. From insight and strategy services to paid media and web performance optimisation, the Passion Digital team covers it all. The Infinity call tracking solution is a pivotal tool for the Passion Digital team. As one of their trusted partners, we help them to show, track, and continuously improve campaign performance for their clients.

Call tracking predictions

Chris Browne heads up Infinity’s Insights & Intelligence team, and he knows insights are a core element of success. In other words, as marketers prepare for the year ahead and start to embark on the “cookieless” journey, it’s going to be more important than ever to embrace technology to stay ahead of the curve.

From gleaning data-rich insights from call data and increasingly complex customer interactions to making the most of real-time data to improve marketing strategies, Chris and Alex cover it all in this podcast. So, grab a cup of coffee, put your feet up, and enjoy insights into what 2024 holds for call tracking.

Embrace the future of call tracking today

In a nutshell, the future of call tracking offers up a ton of opportunities for marketers working in call-centric businesses. From budget optimisation to real-time adaptation and the integration of cutting-edge technologies, the future is bright for those who embrace and make the most of powerful tech solutions like call tracking.

Ready to unlock real audience insight at scale?

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