Articles by Andy Vale

14 Mar 2023 | 6 min read

News

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they...

20 Feb 2023 | 10+ min read

News

What’s new? Time for a Hubdate

Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Calls in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...

5 Aug 2022 | 2 min read

Marketing

Introducing Outbound: Unlock the other half of the customer journey

Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?

1 Aug 2022 | 4 min read

Marketing

Introducing Agent ID: Taking control of your agents’ success

Who wouldn't love a team of top performers?

19 Jul 2022 | 9 min read

Marketing

Infinity launches new GA4 integration beta programme: preparing you for the future today

Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example,...

30 Jun 2022 | 3 min read

Marketing

Effective tools to enhance your sales outreach strategy

Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t...

3 Jun 2022 | 5 min read

News

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up...

30 Nov 2021 | 3 min read

News

Upgraded: Calls from Google’s Search ads get the full tracking treatment

When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take...