30 Nov 2021 in News
Upgraded: Calls from Google’s Search ads get the full tracking treatment
When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...
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15 Nov 2021 in Digital Marketing
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.
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18 Oct 2021 in Marketing
Smart Match: The smarter way to identify your most valuable calls
You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise that not every customer call can – or should be – viewed in the same way. And, if you’re basing most of your...
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10 Aug 2021 in Marketing
Guiding the way: How customer journey mapping can lead to better CX
What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an opportunity to collect data that could have long-term strategic benefits.
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9 Aug 2021 in Digital Marketing
Digging deeper: How contact centre analytics can unlock more successful call outcomes
In an increasingly competitive world, it has become more important than ever to provide outstanding customer service. With 75% of consumers saying they expect companies to anticipate their needs and make relevant suggestions, contact centres are uniquely placed to curate smooth customer journeys,...
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8 Jul 2021 in News
How the Green List reshuffle impacted traveller dialling habits
"Companies have a choice, are you simply going to focus on survival or are you going to innovate and transform to meet a new reality? We know travel is coming back, travel cannot be stopped..." Stephanie Linnartz | President, Marriott International (Source)
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7 Jul 2021 in News
Triple helping of immediate strategic insight with Conversation Analytics
They say three’s a crowd, but the conversations you have with your customers make an even larger focus group that’s always welcome. An honest set of audience engagements teeming with desires, feedback, and insights on where you can really make a difference. But do you really have time to listen to...
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24 May 2021 in Marketing
Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics
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28 Apr 2021 in News
Spotlight, Talking Points, and Speedy Set-up: The next generation of Conversation Analytics is here
If you feel that meaningful insight about your audience and how they buy from you matters, then exploring Infinity’s latest suite of upgrades to our award-winning Conversation Analytics platform must be an instant priority.
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