Articles by Andy Vale
5 Sep 2023 in Digital Marketing
What are Call Tracking Metrics and why do you need them?
Any call tracking provider is always going to be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the sound of that?! But what are call tracking metrics, why do you need them, and how do they help improve your...
15 Jun 2023 in News
Everyone’s a winner: Scorecards will transform your customer experience
Every sales team and contact centre leader want their team to deliver an efficient, helpful, and consistent customer experience, but how?
8 Jun 2023 in Interviews
May Hubdate: Your Hub just got better, here’s how…
You’re never far away from getting more out of Infinity, and we’re always looking for new ways to make your data work harder for you.
14 Mar 2023 in News
A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys
Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they happen across many platforms, both online and offline. And with the advent of a cookie-less world, it’s getting...
20 Feb 2023 in News
What’s new? Time for a Hubdate
Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.
6 Sep 2022 in Digital Marketing
How to Track Phone Calls in Google Analytics
If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are coming from. This becomes even more crucial if you’re running marketing campaigns online, in the hope of triggering...
5 Aug 2022 in Marketing
Introducing Outbound: Unlock the other half of the customer journey
Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?
4 Aug 2022 in Marketing
Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology
Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact centre whilst driving revenue and saving costs?
1 Aug 2022 in Marketing
Introducing Agent ID: Taking control of your agents’ success
Who wouldn't love a team of top performers?