27 Dec 2023 | 8 min read
Digital Marketing
The ultimate benefits of Artificial Intelligence (AI) for call centres
What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen! AI in call centres...
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20 Dec 2023 | 8 min read
News
Average sales close rates by industry: What's a good ratio?
If you want to get better at converting leads, you need to pay attention to your average sales close rates. This metric is one of the most vital ways of monitoring the efficiency of...
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19 Nov 2023 | 3 min read
Interviews Digital Marketing
Call tracking predictions for 2024 and beyond
Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what...
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1 Nov 2023 | 6 min read
Digital Marketing
Driving customer conversions with call intelligence
In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. Nowadays, customers expect hyper-personalised...
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24 Oct 2023 | 5 min read
Marketing
Insights from the experts on CRO marketing
Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors...
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17 Oct 2023 | 5 min read
Digital Marketing
Travel marketers: Ready to boost bookings in 2024?
Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track...
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27 Sep 2023 | 2 min read
Insight & Impact Ep.9: How to nail compliance monitoring
Any business that operates in a sector governed by strict regulations – we’re talking GDPR, CCR, or Consumer Duty – knows how important it is to nail compliance monitoring. If you’re...
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5 Sep 2023 | 5 min read
Digital Marketing
What are Call Tracking Metrics and why do you need them?
Any call tracking provider is always going to be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like...
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30 Aug 2023 | 3 min read
Interviews
Insights & Impact Ep.8: How to drive conversions with agent coaching
In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every...
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