News & Views
2 Dec 2021 in Marketing
Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert.
30 Nov 2021 in News
Upgraded: Calls from Google’s Search ads get the full tracking treatment
When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...
25 Nov 2021 in Interviews
Talking MarTech with MarTech Series
Recently, our Chief Commercial Officer, Matt Whiteway, caught up with the team at MarTech Series to talk about how we’re bringing call intelligence technologies together for our customers. And how our clients are using intel from conversations to glean best practices and improve CX.
19 Nov 2021 in Marketing
Turning conversations into reservations – how hotels can maximise the value of every phone call
Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about the future.
15 Nov 2021 in Digital Marketing
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.
9 Nov 2021 in Marketing
Creating clarity: How marketing attribution models and Call Tracking help you see the full picture
Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as it involves developing an in-depth understanding of the path your customers take to make that all-important purchase.
26 Oct 2021 in Digital Marketing
Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?
Despite having to contend with national lockdowns and frequent changes to government guidance, our call tracking data still showed strong numbers of phone calls for many of our clients over the past 18-months.
18 Oct 2021 in Marketing
Smart Match: The smarter way to identify your most valuable calls
You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise that not every customer call can – or should be – viewed in the same way. And, if you’re basing most of your...
20 Sep 2021 in News
Big news: ResponseTap is now part of Infinity
The past 18 months have been huge.