3 Jun 2022 in Digital Marketing
B2B Marketing Attribution: the ultimate guide
Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many stakeholders invested in purchase decisions such as gatekeepers, end users and the all-important decision maker, how can you...
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3 Jun 2022 in Digital Marketing
Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns
Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it comes to advising their clients on how best to measure success. But are they investing wisely?
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3 Jun 2022 in Interviews
Humans are behind all decisions: what this means for your marketing strategy
Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign performance and boost the customer experience.
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3 Jun 2022 in Digital Marketing
Why Conversation Analytics is a critical piece of call centre software
In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the humble phone call has fallen out of fashion. You’d be wrong.
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3 Jun 2022 in News
Infinity becomes preferred partner of Automotive Transformation Group
Infinity, the leading call intelligence provider, has announced a new partnership with Automotive Transformation Group, a leading provider of automotive solutions. The alliance will give their extensive customer base of both vehicle manufacturers and retailers the option of using Infinity’s...
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3 Jun 2022 in Marketing
4 Metrics That Are Guaranteed to Optimise Call Centre Performance
Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to cinch that deal in the nick of time.
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3 Jun 2022 in News
Infinity Goes Beyond: Introducing Agent ID and Outbound visibility
Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up yet another sale. (He probably needs a promotion soon). Then there’s Stu, just as sharp as Bob, but he’s struggling...
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9 Mar 2022 in Marketing
How Call Monitoring Reports Can Improve Sales
Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make your call centres smarter, you have the opportunity to collect data that will improve sales and increase efficiency.
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7 Mar 2022 in Digital Marketing
Why measuring phone calls should be integral to your marketing strategy
UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.
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