25 Jan 2022 in Digital Marketing
Attribution Analysis in Google Analytics: How to Use & Select The Right Model
As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But accurate attribution depends on putting the right marketing attribution model and tools in place to support analysis.
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19 Jan 2022 in Marketing
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand how and why customers convert.
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14 Jan 2022 in Digital Marketing
Are retailers underestimating the power of phone calls?
To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over the last couple of years. Digital channels have continued to grow – even after restrictions were relaxed and...
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6 Jan 2022 in Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in different ways before converting. With the right attribution tools in place, you can see the full picture, from that very...
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2 Dec 2021 in Marketing
Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert.
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30 Nov 2021 in News
Upgraded: Calls from Google’s Search ads get the full tracking treatment
When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...
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25 Nov 2021 in Interviews
Talking MarTech with MarTech Series
Recently, our Chief Commercial Officer, Matt Whiteway, caught up with the team at MarTech Series to talk about how we’re bringing call intelligence technologies together for our customers. And how our clients are using intel from conversations to glean best practices and improve CX.
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19 Nov 2021 in Marketing
Turning conversations into reservations – how hotels can maximise the value of every phone call
Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about the future.
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15 Nov 2021 in Digital Marketing
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.
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