News & views

3 Jun 2022 | 3 min read

Digital Marketing

Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it...

3 Jun 2022 | 3 min read

Interviews

Humans are behind all decisions: what this means for your marketing strategy

Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign...

3 Jun 2022 | 4 min read

Digital Marketing

Why Conversation Analytics is a critical piece of call centre software

In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the...

3 Jun 2022 | 2 min read

News

Infinity becomes preferred partner of Automotive Transformation Group

Infinity, the leading call intelligence provider, has announced a new partnership with Automotive Transformation Group, a leading provider of automotive solutions. The alliance will...

3 Jun 2022 | 4 min read

Marketing

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to...

3 Jun 2022 | 5 min read

News

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up...

9 Mar 2022 | 4 min read

Marketing

How Call Monitoring Reports Can Improve Sales

Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make...

7 Mar 2022 | 4 min read

Digital Marketing

Why measuring phone calls should be integral to your marketing strategy

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.

3 Mar 2022 | 4 min read

Digital Marketing

Facebook’s Conversion API – what marketers need to know

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the...