6 Jan 2022 in Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in different ways before converting. With the right attribution tools in place, you can see the full picture, from that very...
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21 Dec 2021 in Interviews
Highlights and Insights 2021: Product
In the final chapter of Highlights and Insights, we’ll take a look at what our (very talented) product and development team have planned for 2022, so, without further ado, introducing Infinity’s Chief Product Officer, Maria Psaltaki…
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20 Dec 2021 in Interviews
Highlights and Insights 2021: People
Merging Infinity and ResponseTap has not only seen two companies become stronger and more expansive in our offering to customers, but it’s also resulted in the blending of a diverse range of skills, talents and capabilities of our employees.
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19 Dec 2021 in Interviews
Highlights and Insights 2021: Sales
Welcome back! In this section of Highlights and Insights, we’ll take a look at our ambitions for supporting customers with our call intelligence products. For many businesses, the intel hidden on phone calls remains invisible, and that means many revenue-generating opportunities are being missed....
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18 Dec 2021 in Interviews
Highlights and Insights 2021: Training
Next up in our Highlights and Insights series is Infinity’s Head of Training, Lily Lawrence. Lily tells us about how Infinity’s training programme is being re-shaped to better align with staff and customer needs.
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17 Dec 2021 in Interviews
Highlights and Insights 2021: Customer Experience
The holiday season is here! But before we un-freeze our turkeys, stock up on mulled wine and clock off for Christmas, we thought it would be fitting to share some of our stories and reflections on the past year.
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16 Dec 2021 in Marketing
No going back for retailers: why a pre-pandemic customer experience is no longer enough
There’s no business that hasn’t been significantly impacted by the pandemic. For retailers, it’s been 18 months of upheaval and uncertainty. Reduced footfall, decreased budgets and lockdowns have done no favours for the industry, presenting retailers with some of their biggest challenges to date.
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2 Dec 2021 in Marketing
Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert.
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30 Nov 2021 in News
Upgraded: Calls from Google’s Search ads get the full tracking treatment
When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...
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