News & views

9 Aug 2023 | 4 min read

Digital Marketing

How to use call tracking to optimise affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...

27 Jul 2023 | 3 min read

Interviews

Insights & Impact Ep.7: The key to effective agent training

Any sales and service team will be keen to implement effective agent training programmes that create top-performing agents. When a customer picks up the phone, you want to make sure...

24 Jul 2023 | 7 min read

Digital Marketing

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your...

10 Jul 2023 | 2 min read

Marketing

The future of B2B advertising

What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances...

26 Jun 2023 | 3 min read

Interviews

Insights & Impact Ep.6: Acing First Call Resolution (FCR)

Our Head of Insights, Chris Browne, lives and breathes Conversation Analytics and, in this Insight & Impact episode, Chris is shedding light on how it can be used to ace First Call...

8 Jun 2023 | 9 min read

Interviews

May Hubdate: Your Hub just got better, here’s how…

You’re never far away from getting more out of Infinity, and we’re always looking for new ways to make your data work harder for you.

8 Jun 2023 | 2 min read

Interviews

Insights & Impact Ep.5: Reducing Average Handling Times (AHT)

Every month we sit down with our Head of Insights, Chris Browne, to take a deep dive into the world of Conversation Analytics. In this episode, we’re chatting about reducing Average...

10 May 2023 | 5 min read

Digital Marketing

The importance of integrating call tracking with your CRM

In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a...

3 May 2023 | 4 min read

Digital Marketing

How to improve call compliance ahead of the new consumer duty

If you work in the FSI, no doubt you’ve heard plenty about the new Consumer Duty rules due to come into effect at the end of July. The time has come to start preparing, but what does...