22 Oct 2024 | 5 min read
PPC
Using call conversion data to boost PPC performance
Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...
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15 Oct 2024 | 10+ min read
Marketing
The best call tracking software for marketers
If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...
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2 Oct 2024 | 10+ min read
Marketing
Google Vehicle Ads and Call Tracking: Everything you need to know
The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...
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18 Sep 2024 | 7 min read
News
Insights in a flash: Meet your new dashboards
If you’re making the effort to capture quality data, you need to be able to see it and analyse it in an easy way that makes sense. Infinity recently rebuilt the Hub from the ground up...
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3 Sep 2024 | 7 min read
News
Top benefits of using speech analytics for contact centres
Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. Speech analytics enables you to unlock it quickly and easily...
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14 Aug 2024 | 7 min read
Marketing
4 essential call tracking metrics you should be measuring
How many calls flow through your call centre daily? Are these calls from new customers or returning ones? How did they discover your services? If you're keen to boost your contact...
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31 Jul 2024 | 9 min read
Marketing
What is call tracking and how does it work?
Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...
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