News & views

10 Apr 2024 | 8 min read

Marketing

Optimising your marketing budget: Key factors to consider

Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you...

3 Apr 2024 | 7 min read

Marketing

Ultimate guide to cross-selling and upselling in call centres

A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every...

27 Mar 2024 | 7 min read

News

Everything you need to know about agent scorecards

Every team has an Emma, and every team has a Dave. Emma is great at her job, is super engaged, and always hits her numbers. Dave – not so much. He’s not productive, never hits his...

25 Mar 2024 | 6 min read

News

Infinity & LivePerson: Closing the gap between chats and calls

At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much...

13 Mar 2024 | 2 min read

Interviews Marketing

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...

21 Feb 2024 | 7 min read

Interviews Digital Marketing

Partnering up to deliver delightful customer experiences

If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re...

14 Feb 2024 | 3 min read

Interviews Marketing

Why marketers should be using Conversational Analytics in 2024

Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and...

10 Jan 2024 | 7 min read

News

Full report: What’s the state of Call Intelligence in 2024?

At the start of every New Year, marketers and contact centre leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For...

3 Jan 2024 | 6 min read

News

January Hubdate: New updates to explore

As we enter the New Year, you may have thought the time for gift-giving was over. But treats in the way of a smoother, more functional experience for Infinity customers have been...