10 Apr 2024 | 4 min read
Digital Marketing
The PPC feedback loop: a vital tool for your marketing strategy
Most marketers will already be using PPC feedback loops to some extent. An effective PPC feedback loop is a sure way to get visibility on the elements of your campaigns that are either...
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10 Apr 2024 | 8 min read
Marketing
Optimising your marketing budget: Key factors to consider
Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you...
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3 Apr 2024 | 7 min read
Marketing
Ultimate guide to cross-selling and upselling in call centres
A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every...
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27 Mar 2024 | 7 min read
News
Everything you need to know about agent scorecards
Every team has an Emma, and every team has a Dave. Emma is great at her job, is super engaged, and always hits her numbers. Dave – not so much. He’s not productive, never hits his...
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25 Mar 2024 | 6 min read
News
Infinity & LivePerson: Closing the gap between chats and calls
At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much...
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13 Mar 2024 | 2 min read
Interviews Marketing
Acing automotive marketing in 2024
In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...
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21 Feb 2024 | 7 min read
Interviews Digital Marketing
Partnering up to deliver delightful customer experiences
If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re...
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14 Feb 2024 | 3 min read
Interviews Marketing
Why marketers should be using Conversational Analytics in 2024
Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and...
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