14 Feb 2024 | 3 min read
Interviews Marketing
Why marketers should be using Conversational Analytics in 2024
Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and...
Read more
10 Jan 2024 | 7 min read
News
Full report: What’s the state of Call Intelligence in 2024?
At the start of every New Year, marketers and contact centre leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For...
Read more
27 Dec 2023 | 8 min read
Digital Marketing
The ultimate benefits of Artificial Intelligence (AI) for call centres
What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen! AI in call centres...
Read more
19 Nov 2023 | 3 min read
Interviews Digital Marketing
Call tracking predictions for 2024 and beyond
Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what...
Read more
1 Nov 2023 | 6 min read
Digital Marketing
Driving customer conversions with call intelligence
In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. Nowadays, customers expect hyper-personalised...
Read more
24 Oct 2023 | 5 min read
Marketing
Insights from the experts on CRO marketing
Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors...
Read more
27 Sep 2023 | 2 min read
Insight & Impact Ep.9: How to nail compliance monitoring
Any business that operates in a sector governed by strict regulations – we’re talking GDPR, CCR, or Consumer Duty – knows how important it is to nail compliance monitoring. If you’re...
Read more
16 Aug 2023 | 5 min read
Digital Marketing
Lead Attribution: Where are your best leads really coming from?
You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to...
Read more
9 Aug 2023 | 4 min read
Digital Marketing
How to use call tracking to optimise affiliate marketing campaigns
Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...
Read more