News & Views: Marketing

1 Aug 2022 | 4 min read

Marketing

Introducing Agent ID: Taking control of your agents’ success

Who wouldn't love a team of top performers?

28 Jul 2022 | 3 min read

Marketing

In contact centres, every conversation matters. But what matters in every conversation?

In an ideal world, contact centres would have the time, resources and tools available to analyse 100% of their agents’ conversations. Although there’s a difference of opinion in the...

27 Jul 2022 | 4 min read

Marketing

How automotive dealers can plug into what their customers want

The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the...

26 Jul 2022 | 5 min read

Marketing

How to pick the best analytics software for your contact centre

Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.

19 Jul 2022 | 9 min read

Marketing

Infinity launches new GA4 integration beta programme: preparing you for the future today

Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example,...

11 Jul 2022 | 9 min read

Marketing

Top benefits and uses of call analytics for marketers

Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment?...

30 Jun 2022 | 3 min read

Marketing

Effective tools to enhance your sales outreach strategy

Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t...

3 Jun 2022 | 5 min read

Marketing

9 reasons why your company needs accurate revenue attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it...

3 Jun 2022 | 4 min read

Marketing

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to...