8 Jan 2019 in Marketing
4 ways first time buyers want you to market to them
In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...
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![What to do when your insurance customers go offline? [VIDEO]](https://media.infinity.co/hubfs/Imported_Blog_Media/insurance-journey-header-4.jpeg)
14 Dec 2018 in Marketing
What to do when your insurance customers go offline? [VIDEO]
One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...
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29 Nov 2018 in Marketing
4 ways marketers can creatively use customer reviews
Think back to how you made the decision to buy your latest online purchase?
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25 Sep 2018 in Marketing
Tomorrows MarTech: The future’s bright, the future’s personal
Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.
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2 Aug 2018 in Marketing
Hey Siri! How can I make voice search my brand’s best friend’?
Ask yourself this:
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18 Jun 2018 in Marketing
Why do customers still call in the digital age?
The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent developments in online chat and machine learning has opened up new ways for businesses to connect with their customers....
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10 May 2018 in Marketing
Four personalisation opportunities for optimising your customer journey
At one point, personalisation in marketing was nothing smarter than putting a location in a banner ad, or a [Firstname] in an email subject line. Thankfully, times have moved on.
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10 Apr 2018 in Marketing
Four fast ways to reach new customers in the automotive industry
Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing industry, so the challenge can feel even more brutal for marketers at car dealerships. As many as 89% of consumers look...
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27 Mar 2018 in Marketing
The core strategies of curating winning customer journeys in finance
Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong dream. Truly appreciating this fact is a deeply valuable asset of marketers.
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