30 Aug 2019 in Marketing
The unquestionable value call tracking brings to agencies
Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.
Read more
30 Jul 2019 in Marketing
7 lessons for future CMOs to learn before breakfast
How do you like your eggs in the morning? We like ours with a report.
Read more
7 Jul 2019 in Marketing
Knowing and growing: How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...
Read more
17 Jun 2019 in Marketing
The science behind the o2o retail strategy
In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...
Read more
4 Apr 2019 in Marketing
Is your data-driven strategy outdated, and do you need a new one?
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?
Read more
1 Apr 2019 in Marketing
How to use the metrics that matter in B2B marketing
At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?
Read more
4 Feb 2019 in Marketing
What Is Call Tracking and How Does It Work: Ultimate Guide
If you’ve never come across call tracking before, you’d be forgiven for thinking it’s either a way to monitor what your kids are up to, or software used exclusively by call centres to keep reps on track.
Read more
22 Jan 2019 in Marketing
If you want to be customer obsessed, do this.
Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.
Read more
21 Jan 2019 in Marketing
What can call tracking solve for agencies?
This is a guest post provided by our partners at Peaky Digital.
Read more