News & views: Marketing

25 Feb 2021 | 6 min read

Marketing

Pulse Check: Who did consumers keep calling through the third lockdown?

The end of 2020 saw the arrival of yet another national lockdown for the UK, and with it all the knock-on effects to UK businesses. But our call tracking data still showed strong...

27 Jan 2021 | 2 min read

Marketing

[WATCH] Looking under the hood and beyond the horizon of the next decade

24 Nov 2020 | 2 min read

Marketing

[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive

Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering...

21 Oct 2020 | 7 min read

Marketing

Pulse Check: Which industries did everyone want to call over Summer?

Companies will usually plan for peak seasons months, perhaps years, in advance. But the Summer of 2020 was not your usual Summer, throwing many best laid plans out the window. So what...

15 Jun 2020 | 5 min read

Marketing

Pulse check: Which industries are people calling again?

Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a...

19 May 2020 | 2 min read

Marketing

How and why call tracking is needed for waste management companies

If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to...

14 Apr 2020 | 3 min read

Marketing

Reactivity in equity release: Why marketing’s time to act is now

Due to the ongoing Coronavirus pandemic, a lot of people’s short term financial plans have changed, with some also factoring COVID-19 into their longer term thoughts. Equity release is...

31 Mar 2020 | 1 min read

Marketing

[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes

The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what...

13 Mar 2020 | 6 min read

Marketing

Press play: Digital video’s long-term brand building role

According to Cisco, 82% of all web traffic will be video by 2022, and very few marketing teams don’t have it somewhere in their tactical plan.1 But why should you use it?