19 Mar 2018 in Marketing
Seven steps to constructing the marketing departments of the future
Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social channel that is the toast of the Silicon Valley elite at SXSW can be a total ghost town by the time you’ve built a...
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13 Nov 2017 in Marketing
How to Use Call Tracking to Evaluate and Improve Close Rates
Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.
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9 Oct 2017 in Marketing
8 ways to build a long-term SEO-friendly content strategy
Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.
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11 Sep 2017 in Marketing
A Day In The Life Of… A Digital Marketer With Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both client and agency side for over 12 years, and is currently Infinity’s Senior Digital Marketing Manager.
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7 Sep 2017 in Marketing
3 Ways Call Tracking Improves your Sales Team Performance
McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1
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24 Aug 2017 in Marketing
Google Call Conversions: 6 reasons advanced call tracking is a must
According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1
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11 Aug 2017 in Marketing
3 Insights from visitor level call tracking
Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.
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18 Jul 2017 in Marketing
The Real Future Of Artificial Intelligence
"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor
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3 Jul 2017 in Marketing
3 steps to sculpting an effective customer journey on mobile
Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....
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