News & Views: Marketing

10 Apr 2018 | 3 min read

Marketing

Four fast ways to reach new customers in the automotive industry

Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing...

27 Mar 2018 | 6 min read

Marketing

The core strategies of curating winning customer journeys in finance

Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong...

19 Mar 2018 | 4 min read

Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...

13 Nov 2017 | 3 min read

Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.

9 Oct 2017 | 5 min read

Marketing

8 ways to build a long-term SEO-friendly content strategy

Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.

11 Sep 2017 | 4 min read

Marketing

A Day In The Life Of… A Digital Marketer With Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both...

7 Sep 2017 | 3 min read

Marketing

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

24 Aug 2017 | 5 min read

Marketing

Google Call Conversions: 6 reasons advanced call tracking is a must

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls...

11 Aug 2017 | 4 min read

Marketing

3 Insights from visitor level call tracking

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint...