News & views: Marketing

23 Jan 2017 | 2 min read

Marketing

Healthcare Trends: Why Healthcare Practices Should Track Calls

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make...

23 Nov 2016 | 2 min read

Marketing

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently...

17 Oct 2016 | 1 min read

Marketing

Infinity Post Impression Display Campaign Integration

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

4 Oct 2016 | 4 min read

Marketing

Meet the tech that helps you bridge the gap between sales & marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

4 Dec 2015 | 3 min read

Marketing

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

27 Aug 2015 | 3 min read

Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking...

30 Jul 2015 | 1 min read

Marketing

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

30 Jun 2015 | 3 min read

Marketing

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately...

25 Feb 2015 | 3 min read

Marketing

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy,...