News & Views : Marketing
12 Jan 2017 in Marketing
How communications will shape your 2017 business and marketing plans
2017 is finally here and as we celebrate the opportunity of a fresh start in our personal lives – what does this New Year mean for your business and your marketing strategy?
23 Nov 2016 in Marketing
How motoring Millennials are transforming the automotive industry
It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...
17 Oct 2016 in Marketing
Infinity Post Impression Display Campaign Integration
This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.
4 Oct 2016 in Marketing
Meet the tech and tools that help you bridge the gap between sales and marketing
Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.
26 May 2016 in Marketing
Google AdWords to separate tablet and desktop and enable mobile base bids
It’s the news that many digital marketers have been patiently waiting for: Google has announced significant changes to the AdWords platform that promise to give advertisers a new degree of control over device-level bidding by enabling mobile base bids. For many it’s a change that’s been a long time...
28 Apr 2016 in Marketing
Can you benefit from Google's new Expanded Text Ads Update?
Further to February’s announcement by Google that they were removing ads from the right hand rail, the internet giant has now announced plans to roll out a new format for text ads. Given the title of Expanded Text Ads, this new format allows for longer headlines without truncating any of the...
11 Mar 2016 in Marketing
How does the removal of the Google right hand ads affect you?
I’m sure that most people in the digital marketing arena will have heard by now that Google has removed the ads from the right-hand side of the search landscape. Gasp!
4 Dec 2015 in Marketing
What data should you forget about measuring?
Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.
27 Aug 2015 in Marketing
Is Your Call Tracking Really Integrated into Google Analytics?
To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.