News & Views : Marketing

How communications will shape your 2017 business and marketing plans

12 Jan 2017 in

How communications will shape your 2017 business and marketing plans

2017 is finally here and as we celebrate the opportunity of a fresh start in our personal lives – what does this New Year mean for your business and your marketing strategy?

How motoring Millennials are transforming the automotive industry

23 Nov 2016 in

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...

Infinity Post Impression Display Campaign Integration

17 Oct 2016 in

Infinity Post Impression Display Campaign Integration

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

Meet the tech and tools that help you bridge the gap between sales and marketing

4 Oct 2016 in

Meet the tech and tools that help you bridge the gap between sales and marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

Google AdWords to separate tablet and desktop and enable mobile base bids

26 May 2016 in

Google AdWords to separate tablet and desktop and enable mobile base bids

It’s the news that many digital marketers have been patiently waiting for: Google has announced significant changes to the AdWords platform that promise to give advertisers a new degree of control over device-level bidding by enabling mobile base bids. For many it’s a change that’s been a long time...

Can you benefit from Google's new Expanded Text Ads Update?

28 Apr 2016 in

Can you benefit from Google's new Expanded Text Ads Update?

Further to February’s announcement by Google that they were removing ads from the right hand rail, the internet giant has now announced plans to roll out a new format for text ads. Given the title of Expanded Text Ads, this new format allows for longer headlines without truncating any of the...

How does the removal of the Google right hand ads affect you?

11 Mar 2016 in

How does the removal of the Google right hand ads affect you?

I’m sure that most people in the digital marketing arena will have heard by now that Google has removed the ads from the right-hand side of the search landscape. Gasp!

What data should you forget about measuring?

4 Dec 2015 in

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.

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