Healthcare Trends: Why Healthcare Practices Should Track Calls

Alex Worth

By Alex Worth
23 Jan 2017


2 min read

Contents

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.

Further more, according to research from Deloitte Centre for Health Solutions, developed markets remain the main spenders on healthcare, accounting for 77% of global spend in 2014, and developing markets are projected to increase their share of global spend in healthcare from 23% to 32% by 2020.

Realistically, to remain competitive in the healthcare industry, you need a multi-channel marketing campaign that includes pay-per-click (PPC), social media, search engine optimization (SEO), content marketing, and traditional media – but how are you going to track your marketing performance across all these channels? And how are you going to know what channels are driving patients to book an appointment?

Is Your Healthcare Organisation Bleeding Cash?

John Wannamaker said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half." This is where Infinity enters the picture. Infinity helps you track calls from all your different marketing channels, giving you an insight into both your online and offline conversions. Therefore, enabling you to make informed decisions to optimise your advertising spend and improve your overall marketing strategy.

Secure a Strong Return on Investment from Your Campaigns with Call Tracking

There was a 10% increase in searches related to healthcare from 2015 to 2016 which can be tied to the increase in smartphone usage. For example, 92% of people use a mobile or smartphone in UK. However, the increase in searches and smartphone usage does not ensure that your healthcare organisation will get more patients automatically.

Understanding how your potential patients behave online before they decide which clinic or healthcare service to use is essential to the success of your marketing campaigns. One way to accomplish this is by enabling your business by using technologies such as call tracking to create efficiencies in your operations and offer a better service to those potential patients.

We put together this infographic about consumer behaviour trends in the healthcare industry to help you formulate a successful plan that can adapt to the needs of modern patients.

healthcare-infographic-uk-with-border.png

To see how Infinity can help you drive higher volumes of profitable patients to your healthcare practice, you can download our Healthcare Case Study or book a demo today.

Ready to unlock real audience insight at scale?

Discover how our call intelligence will help you

Book a demo

Related posts

Categories:  All Digital Marketing Interviews Marketing News PPC

Article thumbnail: Why marketers should be using Conversational Analytics in 2024

14 Feb 2024 in 

Why marketers should be using Conversational Analytics in 2024

Read more

Article thumbnail: Insights from the experts on CRO marketing

24 Oct 2023 in 

Insights from the experts on CRO marketing

Read more

Article thumbnail: 4 essential call tracking metrics you should be measuring

19 Sep 2023 in 

4 essential call tracking metrics you should be measuring

Read more

Article thumbnail: Everything you need to know about call tracking

12 Sep 2023 in 

Everything you need to know about call tracking

Read more

Article thumbnail: Optimising your marketing budget: Key factors to consider

19 Jul 2023 in 

Optimising your marketing budget: Key factors to consider

Read more

Article thumbnail: The future of B2B advertising

10 Jul 2023 in 

The future of B2B advertising

Read more

Article thumbnail: How to track and reduce average wait times in your call centre

15 Mar 2023 in 

How to track and reduce average wait times in your call centre

Read more

Article thumbnail: 4 tactics to increase average order value in your call centre

8 Mar 2023 in 

4 tactics to increase average order value in your call centre

Read more

Article thumbnail: Real time customer analytics: How to use data to enhance experiences

1 Mar 2023 in 

Real time customer analytics: How to use data to enhance experiences

Read more

0333 0600 118