Articles by Alex Worth

A Day In The Life Of… A Digital Marketer With Infinity

11 Sep 2017 in Marketing

A Day In The Life Of… A Digital Marketer With Infinity

We look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in digital marketing on both client and agency side for over 13 years, and is currently Infinity's Senior Digital Marketing Manager.

Google AdWords: What's new, and what does it mean to you?

28 Jul 2017 in PPC

Google AdWords: What's new, and what does it mean to you?

We unearth the valuable changes that you need to know about, which lay underneath the platform's slick new aesthetic and faster performance.

The Real Future Of Artificial Intelligence

18 Jul 2017 in Marketing

The Real Future Of Artificial Intelligence

It's easy to get carried away when talking about AI, so what is actually on the horizon?

3 ways to achieve growth through attribution

27 Jun 2017 in Marketing

3 ways to achieve growth through attribution

Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain unique insight into the customer journey which helps you attract more customers and retain those you already converted.

Accurately attributing your PPC leads

28 Apr 2017 in PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

23 Jan 2017 in Marketing

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

According to Google, 88% of people looking for health information start their research online via search engines.

How could the latest Google updates affect your business?

19 Jan 2017 in News

How could the latest Google updates affect your business?

Mobile and local search have been the subjects of much discussion recently, and these new updates certainly serve to reinforce their importance. However, they also pose a threat to call tracking and attribution. Read more...

How motoring Millennials are transforming the automotive industry

23 Nov 2016 in Marketing

How motoring Millennials are transforming the automotive industry

It’s not too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry.

Google AdWords to separate tablet and desktop and enable mobile base bids

26 May 2016 in Marketing

Google AdWords to separate tablet and desktop and enable mobile base bids

It’s the news that many digital marketers have been patiently waiting for.

  1. Showing 1 to 9 of 29
  2. 1
  3. 2

Call intelligence can be transformational to your business. Contact us today.

Subscribe to our newsletter *Required field

443-892-2600