Articles by Alex Worth

Beyond Last Click - Infinity Tracking Whitepaper

30 Jul 2015 in

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

Is your data quality threatening your CRM?

30 Jun 2015 in

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately attributing sales.

Personalising User Experience To Maximise ROI

25 Feb 2015 in

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...

Creating Effective Integrated SEO Campaigns

24 Feb 2015 in

Creating Effective Integrated SEO Campaigns

In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are set to rise by 17% in 2015, most of this is focused on customer experience technology, such as...

Trends For Unlocking The Power Of Marketing Data

19 Feb 2015 in

Trends For Unlocking The Power Of Marketing Data

Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the majority of businesses are planning on upping their budget for data-focused marketing.

Video: Empowering Your Sales Team With Real-time Caller Insight

22 Sep 2014 in

Video: Empowering Your Sales Team With Real-time Caller Insight

Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value.

Managing against CPA or ROAS? What you need to know

15 Apr 2013 in

Managing against CPA or ROAS? What you need to know

Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100 there is no blended CPA that will maximise the opportunity for both £1 products and £100 products. Even basing a...

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