Articles by Alex Worth
11 Sep 2017 in Marketing
A Day In The Life Of… A Digital Marketer With Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both client and agency side for over 12 years, and is currently Infinity’s Senior Digital Marketing Manager.
28 Jul 2017 in PPC
Google AdWords: What's new, and what does it mean to you?
If you're a frequent user of Google AdWords, you may have noticed the gradual rollout of their new interface as it's tested with select advertisers.
18 Jul 2017 in Marketing
The Real Future Of Artificial Intelligence
"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor
27 Jun 2017 in Marketing
3 ways to achieve growth through attribution
Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more customers and retain those you already converted.
28 Apr 2017 in PPC
Accurately attributing your PPC leads
The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.
23 Jan 2017 in Marketing
Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed
According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.
19 Jan 2017 in News
How could the latest Google updates affect your business?
Mobile and local search have been the subjects of much discussion recently, and these new updates from Google certainly serve to reinforce their importance. However, they also pose a threat to call tracking and attribution, especially for Infinity clients that have carefully set up tracked phone...
23 Nov 2016 in Marketing
How motoring Millennials are transforming the automotive industry
It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...
26 May 2016 in Marketing
Google AdWords to separate tablet and desktop and enable mobile base bids
It’s the news that many digital marketers have been patiently waiting for: Google has announced significant changes to the AdWords platform that promise to give advertisers a new degree of control over device-level bidding by enabling mobile base bids. For many it’s a change that’s been a long time...