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4 Oct 2016 in Marketing
Meet the tech that helps you bridge the gap between sales & marketing
Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.
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4 Dec 2015 in Marketing
What data should you forget about measuring?
Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.
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27 Aug 2015 in Marketing
Is Your Call Tracking Really Integrated into Google Analytics?
To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.
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30 Jul 2015 in Marketing
Beyond Last Click - Infinity Tracking Whitepaper
Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.
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30 Jun 2015 in Marketing
Is your data quality threatening your CRM?
Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately attributing sales.
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25 Feb 2015 in Marketing
Personalising User Experience To Maximise ROI
Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...
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24 Feb 2015 in Marketing
Creating Effective Integrated SEO Campaigns
In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are set to rise by 17% in 2015, most of this is focused on customer experience technology, such as...
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22 Sep 2014 in Marketing
Video: Empowering Your Sales Team With Real-time Caller Insight
Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value.
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15 Sep 2014 in Marketing
Fact: Your Telephones Are Losing You Business!
Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway as you could question if the landline still has a place in today’s business environment?
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