29 Jun 2017 in Marketing
Google Attribution – Is It Enough For You?
The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.
Read more
27 Jun 2017 in Marketing
3 ways to achieve growth through attribution
Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more customers and retain those you already converted.
Read more
21 Jun 2017 in Marketing
3 Negative Effects of Session Level Call Tracking
The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:
Read more
20 Jun 2017 in Marketing
What Does The Future Hold For Customer Centricity?
"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity
Read more
16 Jun 2017 in Marketing
Call Intelligence In The Digital Transformation Cycle
By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of companies2 globally are spending at least 15% of their revenue on digital investments, highlighting the paramount...
Read more
22 May 2017 in Marketing
5 Reasons call intelligence boosts your email marketing
Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing Census conducted by Econsultancy.
Read more
16 May 2017 in Marketing
Get a 360-degree view of your customer buying journey with advanced call intelligence
The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.
Read more
11 May 2017 in Marketing
How does call tracking improve the customer experience?
By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.
Read more
3 May 2017 in Marketing
3 Immediate Ways to Align Sales and Marketing
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.
Read more