3 May 2017 in Marketing
3 Immediate Ways to Align Sales and Marketing
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.
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27 Apr 2017 in Marketing
7 ways that call tracking will improve your marketing campaigns
Your call data tells you so much more than just the number of people who are calling your business.
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4 Apr 2017 in Marketing
Infographic: Why travel businesses need call tracking to succeed
If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...
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24 Mar 2017 in Marketing
Sales and marketing: coming together with call tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
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16 Mar 2017 in Marketing
The challenges we share as marketing managers
As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.
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7 Feb 2017 in Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.
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3 Feb 2017 in Marketing
Infographic: Powerful PPC Insights into the UK Healthcare Industry
According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.
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23 Jan 2017 in Marketing
Healthcare Trends: Why Healthcare Practices Should Track Calls
According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.
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23 Nov 2016 in Marketing
How motoring Millennials are transforming the automotive industry
It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...
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