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11 May 2017 | 3 min read
Marketing
How does call tracking improve the customer experience?
By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.
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3 May 2017 | 4 min read
Marketing
3 Immediate Ways to Align Sales and Marketing
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for...
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27 Apr 2017 | 2 min read
Marketing
7 ways that call tracking will improve your marketing campaigns
Your call data tells you so much more than just the number of people who are calling your business.
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4 Apr 2017 | 1 min read
Marketing
Infographic: Why travel businesses need call tracking to succeed
If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to...
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24 Mar 2017 | 3 min read
Marketing
Sales and marketing: coming together with call tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
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16 Mar 2017 | 2 min read
Marketing
The challenges we share as marketing managers
As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.
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7 Feb 2017 | 4 min read
Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they...
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