News & Views : Marketing
7 Dec 2022 in Marketing
4 essential call tracking metrics you should be measuring
How many calls does your call centre handle on any given day? Of those calls, how many of them could you confidently say were existing customers and first-time callers? Did they come direct from your website, a Google ad, or did they find you through a third-party?
5 Dec 2022 in Marketing
Customer experience: creating the calm in the chaos
Almost half of consumers agree they have been on the end of a poor call in the last 6 months, according to our recent Moments That Matter survey. Call centres often represent the only form of real human interaction with a brand, having the ability to completely transform their brand perception.
30 Nov 2022 in Marketing
How to supercharge your customer engagement strategy [with examples]
Every relationship involves give and take. You cook dinner; your partner does the dishes. You take your dog for a walk; they don’t chew your slippers. The same is true of business, if you want your customers to remain loyal, you need to demonstrate you value the relationship by making sure they’re...
23 Nov 2022 in Marketing
How to spot talking points that make-or-break the customer experience in your call centre
Have you ever felt the mood of a conversation change? When it comes to driving successful call outcomes, being able to spot those make-or-break moments in a call is a key skill. Your call centre teams need to be able to identify and respond to shifts in mood, sentiment, and tone in real-time, but...
22 Nov 2022 in Marketing
How can customer managers in the Finance sector use call analytics to overcome the recession
In the post-COVID era, finance customer demands are changing. To meet those needs, financial services institutions need to make the customer experience the starting point for process design. There are two trends dominating the effectiveness of customer experience delivered by financial services.
17 Nov 2022 in Marketing
How leveraging call data can help businesses overcome growth challenges
Recently, Infinity CEO Warren Newbert contributed to How To Run A Successful Business: Interviews With Successful Game Changing Business People, a book full of practical, proven and easy to follow advice on how to start, run and grow your own business. In his chapter, Warren discusses the most...
16 Nov 2022 in Marketing
What is First Call Resolution? Ways to measure & improve for optimal results
Have you ever called customer service… and then been forced to call again days or even hours later because your issue wasn’t resolved properly? It’s frustrating for everyone. Your customer is annoyed that they have to spend more time on the phone and your busy call centre has yet another call to...
15 Nov 2022 in Marketing
Pulse Check: Consumer anxiety increasing as banks struggle to meet call needs
As the economic uncertainty deepens in the UK and interest rates continue to soar, our call tracking data over the last few weeks has shown a major spike in call volumes to banks and FSIs. The increase in calls around interest rates, and consequently mortgage payments, skyrocketing emphasises...
10 Nov 2022 in Marketing
Understanding the Moments That Matter for your customers
It’s often said that time is money. But what if it wasn’t the time you spend on phone calls that impacted your bottom-line, but the specific moments that make-or-break the customer experience? Poor customer experiences can be damaging for both your revenue and your reputation. And we’ve got the...