News & views : Marketing

22 Sep 2026 | 4 min read

Marketing

How to recover lost revenue from missed calls and leads

Every marketing team has a version of this problem, even if it's not showing up anywhere on a dashboard. Demand comes in, and some of it just vanishes. A call rings out. An enquiry...

2 Sep 2026 | 5 min read

Marketing

Revenue recovery vs lead recovery: What's the difference (and why it matters)

If you've spent any time in a marketing dashboard lately, you've probably seen both terms doing the rounds: lead recovery and revenue recovery. They get used almost interchangeably....

19 Aug 2026 | 4 min read

Marketing

Revenue recovery for B2B marketing teams

B2B marketing has a particular kind of pressure attached to it. Deal sizes are bigger and sales cycles are longer. Every marketing-qualified lead has to justify its existence somewhere...

5 Aug 2026 | 5 min read

Marketing

What is revenue recovery?

Most marketing teams are very good at generating demand. They're much less confident about what happens to it once it arrives. A prospect clicks or calls, and if nobody's there to pick...

18 May 2026 | 4 min read

Marketing

Marketing ROI: What is it and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

21 Apr 2026 | 10+ min read

Marketing

What Is Call Tracking and How Does It Work

If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...

18 Mar 2026 | 6 min read

Marketing

Struggling to justify your CPL? Here's how AI can help you defend your budget

If you’re struggling to justify your CPL right now, you’re definitely not alone. Across industries, marketing teams are feeling the squeeze. Media costs are creeping up, leadership...

4 Mar 2026 | 8 min read

Marketing Digital Marketing

Why your best leads don't convert (and how to fix it fast)

Marketing leaders are asking the same question right now: why aren’t our leads converting? On paper, everything looks positive. Traffic is increasing, campaigns are generating...

18 Feb 2026 | 8 min read

Marketing

The marketer's checklist for reducing cost per lead (without killing quality)

Reducing cost per lead is on almost every marketer’s priority list right now. Especially when you need to prove the value of every campaign.