News & views : Marketing

11 Feb 2026 | 9 min read

Marketing Digital Marketing

Call tracking software explained: ROI, support, and setup

Choosing the right call tracking software can feel overwhelming for marketers. Tech stacks are already complex, budgets are under pressure, and there’s no shortage of tools claiming to...

29 Jan 2026 | 3 min read

News PPC Marketing Digital Marketing

Smart Outcomes: Sector specific signals for PPC optimization

If you want to nail your PPC optimization with AI bidding, the quality of signals you’re feeding in also feeds your success. To ensure you’re always sending highly relevant buyer...

14 Jan 2026 | 10+ min read

Marketing

How marketers use call tracking to win: from blind spots to better decisions

Call tracking for marketers has become essential as customer journeys grow more complex. Clicks and form fills still matter, but they only tell part of the story.

1 Jan 2026 | 6 min read

PPC Marketing Digital Marketing

Get more value from your marketing data in the New Year

In December, you told everyone, “let’s circle back to this in the new year”, and here we are. Ready to attack the year and start getting more value from your marketing data in 2026....

8 Dec 2025 | 10+ min read

Marketing

12 days of infinite marketing wisdom

On the twelfth day of Christmas Infinity said to me... well, quite a lot actually. Analysts, marketers, award winners... we’ve spoken to them all, and we’ve made some pretty cool...

1 Oct 2025 | 7 min read

Marketing

What Is call CRO? A marketer's guide to optimizing phone conversions

Phone calls are one of the most valuable conversion channels for marketers. Yet many businesses still overlook how to optimize these conversations, relying only on digital conversation...

24 Sep 2025 | 4 min read

Marketing

From click to call to conversion: Fixing the leaks in your sales funnel

Marketers need to show value at every stage of the customer journey, including what happens after someone picks up the phone. For call-centric industries, calls are often the clearest...

17 Sep 2025 | 6 min read

Interviews Marketing

Driving Car Sales with AI: The smarter way to connect clicks to keys

AI isn’t just a buzzword anymore – it’s transforming the way dealerships sell cars. Driving car sales with AI is now about connecting every click, call, and conversation into one smart...

12 Sep 2025 | 4 min read

Marketing

Call CRO: The untapped lever to lower CPL and boost ROAS

In call-centric industries, every conversation carries weight. You can invest heavily in generating leads, but if those high-intent calls don’t convert, it eats into budgets fast....