News & Views : Marketing
22 Jul 2022 in Marketing
Infinity launches new GA4 integration beta programme: preparing you for the future today
Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example, you’d be in a tight spot when it comes to the day of your flight and you realise your passport is out of date, you...
15 Jul 2022 in Marketing
Top benefits and uses of call analytics for marketers
Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment? The pressure is on to make each and every campaign bigger and better – more leads, more conversions, more ROI – but...
8 Jul 2022 in Marketing
Pulse Check: what impact has the pandemic had on dialling habits?
How’s your industry measuring up today compared to 2019?
5 Jul 2022 in Marketing
Top benefits of using speech analytics for contact centres
Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. For example, you can discover what matters to them, what motivates to purchase, and most importantly, why they’ve chosen to speak to you to meet those needs.
3 Jun 2022 in Marketing
4 Metrics That Are Guaranteed to Optimise Call Centre Performance
Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to cinch that deal in the nick of time.
3 Jun 2022 in Marketing
9 Reasons Why Your Company Needs Accurate Revenue Attribution
Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...
9 Mar 2022 in Marketing
How Call Monitoring Reports Can Improve Sales
Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make your call centres smarter, you have the opportunity to collect data that will improve sales and increase efficiency.
2 Mar 2022 in Marketing
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract insights from real customers that could revolutionise your call centre performance.
23 Feb 2022 in Marketing
How to furnish retailers with untapped insights
The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics have shifted and many of us have settled into hybrid working patterns, we are all spending an increasing amount of...