1 Mar 2023 in Marketing
Real time customer analytics: Using insights & data to enhance CX
These days, there’s so much more to customer loyalty than delivering the goods on time and in budget. Customers expect you to provide five-star experiences across the customer journey, from the initial research stage on your website or social media channels to their first call to your contact...
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22 Feb 2023 in Marketing
Marketing ROI: What is it and why is it important?
With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some reason, only 35% of marketers consider tracking ROI ‘very’ or ‘extremely’ important.
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13 Feb 2023 in Interviews,Marketing
How to leverage call insights to optimise B2B PR
B2B PR can be a huge growth driver – when you get it right. But, at a time when marketing budgets are super stretched, justifying spend on what is sometimes considered a “nice to have” can be tricky. Our Head of Brand, Matthew McGillicuddy, spoke with B2B Marketing and Champion Communications to...
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8 Feb 2023 in Marketing
How to track, measure & improve call centre agent performance
What’s on your contact centre wish list for 2023? Faster training, reduced agent churn, increased customer satisfaction and boosted revenues? If you’re keen to transform your operations this year, you can’t find a better starting point than taking a closer look at your call centre agent performance.
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1 Feb 2023 in Marketing
How to use call deflection to enhance the customer experience
In an increasingly digital age, customers expect brands to raise the bar if you want their business. When it comes to gaining a competitive advantage, customer experiences are the new battle front. And sometimes, providing an excellent customer experience is about stopping them picking up the phone...
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30 Jan 2023 in Marketing,Digital Marketing
Learn to improve digital marketing ROI with Call Tracking
Whether you base your marketing success on how many leads you have in the pipeline, or the number of new customer wins, improving your bottom line is always going to be a priority. To properly understand where your leads and customers are coming from, you need draw the links between the campaigns...
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26 Jan 2023 in Marketing
Pulse Check: 2022 – the year businesses failed on customer experience
Over the last 12 months, the UK has weathered many storms, from the rising cost of energy to soaring interest rates. As we reflect on 2022, one common trend arises – 2022 can be remembered as the year businesses failed on customer experience.
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25 Jan 2023 in Marketing
How to improve your call centre reporting
When it comes to making your contact centre operations more efficient, data is king. Focused insights and reporting in your contact centre can show you what you’re getting right, and where you could make improvements to enhance the customer experience and boost your bottom-line.
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18 Jan 2023 in Marketing
3 winning strategies to boost customer retention in your call centre
What are your plans for the next 12 months to boost your bottom line? Sales and marketing teams are feeling the pressure to deliver, but it’s not always about the acquisition. The ability to boost and improve customer retention in your call centre is an integral part of building a sustainable...
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