News & Views : Marketing

Infinity launches new GA4 integration beta programme: preparing you for the future today

22 Jul 2022 in

Infinity launches new GA4 integration beta programme: preparing you for the future today

Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example, you’d be in a tight spot when it comes to the day of your flight and you realise your passport is out of date, you...

Top benefits and uses of call analytics for marketers

15 Jul 2022 in

Top benefits and uses of call analytics for marketers

Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment? The pressure is on to make each and every campaign bigger and better – more leads, more conversions, more ROI – but...

Pulse Check: what impact has the pandemic had on dialling habits?

8 Jul 2022 in

Pulse Check: what impact has the pandemic had on dialling habits?

How’s your industry measuring up today compared to 2019?  

Top benefits of using speech analytics for contact centres

5 Jul 2022 in

Top benefits of using speech analytics for contact centres

Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. For example, you can discover what matters to them, what motivates to purchase, and most importantly, why they’ve chosen to speak to you to meet those needs.

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

3 Jun 2022 in

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to cinch that deal in the nick of time.

9 Reasons Why Your Company Needs Accurate Revenue Attribution

3 Jun 2022 in

9 Reasons Why Your Company Needs Accurate Revenue Attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...

How Call Monitoring Reports Can Improve Sales

9 Mar 2022 in

How Call Monitoring Reports Can Improve Sales

Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make your call centres smarter, you have the opportunity to collect data that will improve sales and increase efficiency.

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

2 Mar 2022 in

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract insights from real customers that could revolutionise your call centre performance.

How to furnish retailers with untapped insights

23 Feb 2022 in

How to furnish retailers with untapped insights

The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics have shifted and many of us have settled into hybrid working patterns, we are all spending an increasing amount of...

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