News & Views : Marketing

How to use the metrics that matter in B2B marketing

1 Apr 2019 in

How to use the metrics that matter in B2B marketing

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?

Marketing Week Live 2019: The key insights

11 Mar 2019 in

Marketing Week Live 2019: The key insights

What’s the latest buzz in marketing? What’s getting some marketers hot under the collar, and some pleasantly smug with their efforts? Sourcing the insights into marketing is key to consistent development and growth in business. But, where does one source such gold dust nuggets of wisdom?

What do digital detoxes mean for your business?

5 Mar 2019 in

What do digital detoxes mean for your business?

By 2020, roughly 2.87 billion consumers will own a smartphone 1. That’s the highest rate of technology ownership since the invention of the television. Furthermore, as a result of this proliferation of digital devices and constant streams of communications, people on average spent 24 hours online...

What will the travel industry focus on in 2019?

26 Feb 2019 in

What will the travel industry focus on in 2019?

Technology plays a vital role in the travel industry. From improving the customer experience, enabling efficient operating systems, and helping you capture the overseas market there is a technological cog available to fit into every clock of your business.

Investing in Travel Tech is critical for 2019 - here’s why

21 Feb 2019 in

Investing in Travel Tech is critical for 2019 - here’s why

Last year, IT investment in the UK travel industry grew 5%. This was according to The Travolution Innovation Report. However, with Britain's expected leave date from the European Union fast approaching, there is now an expectation of 0% growth for 2019. This statistic and following quotes came from...

What is Call Tracking? How does it work? What are the benefits?

4 Feb 2019 in

What is Call Tracking? How does it work? What are the benefits?

Call tracking is the process of linking 'offline' phone calls to 'online' visitors. Phone numbers used in marketing channels are tracked to understand and track the customer journey from beginning to end. These inbound call analytics include the keyword clicked, and can even be implemented into...

If you want to be customer obsessed, do this.

22 Jan 2019 in

If you want to be customer obsessed, do this.

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.

What can call tracking solve for agencies?

21 Jan 2019 in

What can call tracking solve for agencies?

This is a guest post provided by our partners at Peaky Digital.

4 ways first time buyers want you to market to them

8 Jan 2019 in

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market1. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...

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