News & views : Marketing

17 Oct 2016 | 1 min read

Marketing

Infinity Double Click Integration | Infinity Call Tracking

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

4 Oct 2016 | 4 min read

Marketing

Meet The Tech That Helps Your Marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

4 Dec 2015 | 3 min read

Marketing

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

27 Aug 2015 | 3 min read

Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking...

30 Jul 2015 | 1 min read

Marketing

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

30 Jun 2015 | 3 min read

Marketing

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately...

25 Feb 2015 | 3 min read

Marketing

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy,...

24 Feb 2015 | 3 min read

Marketing

Creating Effective Integrated SEO Campaigns In 2015

In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital...

22 Sep 2014 | 1 min read

Marketing

Video: Empowering Your Sales Team With Real-time Caller Insight

Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a...