News & views : Marketing

29 Nov 2018 | 5 min read

Marketing

4 ways marketers can creatively use customer reviews

Think back to how you made the decision to buy your latest online purchase?

25 Sep 2018 | 4 min read

Marketing

Tomorrows MarTech: The future’s bright, the future’s personal

Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.

2 Aug 2018 | 3 min read

Marketing

Hey Siri! How can I make voice search my brand’s best friend’?

Ask yourself this:

18 Jun 2018 | 2 min read

Marketing

Why do customers still call in the digital age?

The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent...

10 May 2018 | 2 min read

Marketing

Four personalisation opportunities for optimising your customer journey

At one point, personalisation in marketing was nothing smarter than putting a location in a banner ad, or a [Firstname] in an email subject line. Thankfully, times have moved on.

10 Apr 2018 | 3 min read

Marketing

Four fast ways to reach new customers in the automotive industry

Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing...

27 Mar 2018 | 6 min read

Marketing

The core strategies of curating winning customer journeys in finance

Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong...

19 Mar 2018 | 4 min read

Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...

13 Nov 2017 | 3 min read

Marketing

How to Use Call Tracking to Evaluate & Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.