News & Views : Marketing

Meet the tech and tools that help you bridge the gap between sales and marketing

4 Oct 2016 in

Meet the tech and tools that help you bridge the gap between sales and marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

Google AdWords to separate tablet and desktop and enable mobile base bids

26 May 2016 in

Google AdWords to separate tablet and desktop and enable mobile base bids

It’s the news that many digital marketers have been patiently waiting for: Google has announced significant changes to the AdWords platform that promise to give advertisers a new degree of control over device-level bidding by enabling mobile base bids. For many it’s a change that’s been a long time...

Can you benefit from Google's new Expanded Text Ads Update?

28 Apr 2016 in

Can you benefit from Google's new Expanded Text Ads Update?

Further to February’s announcement by Google that they were removing ads from the right hand rail, the internet giant has now announced plans to roll out a new format for text ads. Given the title of Expanded Text Ads, this new format allows for longer headlines without truncating any of the...

How does the removal of the Google right hand ads affect you?

11 Mar 2016 in

How does the removal of the Google right hand ads affect you?

I’m sure that most people in the digital marketing arena will have heard by now that Google has removed the ads from the right-hand side of the search landscape. Gasp!

What data should you forget about measuring?

4 Dec 2015 in

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.

Beyond Last Click - Infinity Tracking Whitepaper

30 Jul 2015 in

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

Is your data quality threatening your CRM?

30 Jun 2015 in

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately attributing sales.

Personalising User Experience To Maximise ROI

25 Feb 2015 in

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...

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