News & Views : Marketing
4 Oct 2016 in Marketing
Meet the tech and tools that help you bridge the gap between sales and marketing
Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.
26 May 2016 in Marketing
Google AdWords to separate tablet and desktop and enable mobile base bids
It’s the news that many digital marketers have been patiently waiting for: Google has announced significant changes to the AdWords platform that promise to give advertisers a new degree of control over device-level bidding by enabling mobile base bids. For many it’s a change that’s been a long time...
28 Apr 2016 in Marketing
Can you benefit from Google's new Expanded Text Ads Update?
Further to February’s announcement by Google that they were removing ads from the right hand rail, the internet giant has now announced plans to roll out a new format for text ads. Given the title of Expanded Text Ads, this new format allows for longer headlines without truncating any of the...
11 Mar 2016 in Marketing
How does the removal of the Google right hand ads affect you?
I’m sure that most people in the digital marketing arena will have heard by now that Google has removed the ads from the right-hand side of the search landscape. Gasp!
4 Dec 2015 in Marketing
What data should you forget about measuring?
Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.
27 Aug 2015 in Marketing
Is Your Call Tracking Really Integrated into Google Analytics?
To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.
30 Jul 2015 in Marketing
Beyond Last Click - Infinity Tracking Whitepaper
Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.
30 Jun 2015 in Marketing
Is your data quality threatening your CRM?
Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately attributing sales.
25 Feb 2015 in Marketing
Personalising User Experience To Maximise ROI
Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...