News & Views : Marketing
4 Apr 2017 in Marketing
Infographic: Why travel businesses need call tracking to succeed
If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...
30 Mar 2017 in Marketing
The smartphone revolution: buying habits
Smartphones are changing the way we do everything, with 50% of Brits now reaching for their phone instead of their alarm clock in the morning.
24 Mar 2017 in Marketing
Sales and marketing: coming together with call tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
16 Mar 2017 in Marketing
The challenges we share as marketing managers
As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.
21 Feb 2017 in Marketing
How are smartphones affecting the automotive buying cycle?
Recently we looked at how the automotive buying cycle is changing and, according to Google's Drive to Decide report, online research is bigger than ever before. Thanks to developments in mobile and online technologies, auto-shoppers focus more and more on their own research, which is increasingly...
7 Feb 2017 in Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.
3 Feb 2017 in Marketing
Infographic: Powerful PPC Insights into the UK Healthcare Industry
According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.
1 Feb 2017 in Marketing
Gen Z: Move over Millennials - the new kids are in town
Just as we got the hang of marketing for Millennials, Generation Z (Gen Z) announced their arrival.
25 Jan 2017 in Marketing
2017: The Year of the Customer
2017 is set to be an eventful year for the marketing world.