News & views : Marketing

11 Nov 2019 | 3 min read

Marketing

How to avoid Black Friday FOMO

In 2018, in the U.S alone, Black Friday brought sales of $3.7 billion. This beat expert forecasts by nearly 70%. Of the 165m shoppers, 89m shopped both online and offline. This group...

30 Oct 2019 | 6 min read

Marketing

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other...

1 Oct 2019 | 4 min read

Marketing

How does call tracking enhance your customer’s experience?

In 2019, customers have a plethora of choice on any market. So, the question is, what’s making certain brands be heard above the noise?

17 Sep 2019 | 8 min read

Marketing

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all.

30 Aug 2019 | 4 min read

Marketing

The unquestionable value call tracking brings to agencies

Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic...

30 Jul 2019 | 7 min read

Marketing

7 lessons for future CMOs to learn before breakfast

How do you like your eggs in the morning? We like ours with a report.

7 Jul 2019 | 5 min read

Marketing

How data-driven tech is the future of marketing

Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will...

17 Jun 2019 | 5 min read

Marketing

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into...

4 Apr 2019 | 3 min read

Marketing

Is your data-driven strategy outdated

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a...