News & Views : Marketing

Infographic: Why travel businesses need call tracking to succeed

4 Apr 2017 in

Infographic: Why travel businesses need call tracking to succeed

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...

The smartphone revolution: buying habits

30 Mar 2017 in

The smartphone revolution: buying habits

Smartphones are changing the way we do everything, with 50% of Brits now reaching for their phone instead of their alarm clock in the morning.

Sales and marketing: coming together with call tracking

24 Mar 2017 in

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.

The challenges we share as marketing managers

16 Mar 2017 in

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.

How are smartphones affecting the automotive buying cycle?

21 Feb 2017 in

How are smartphones affecting the automotive buying cycle?

Recently we looked at how the automotive buying cycle is changing and, according to Google's Drive to Decide report, online research is bigger than ever before. Thanks to developments in mobile and online technologies, auto-shoppers focus more and more on their own research, which is increasingly...

How does online research influence automotive buyers?

7 Feb 2017 in

How does online research influence automotive buyers?

62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.

Infographic: Powerful PPC Insights into the UK Healthcare Industry

3 Feb 2017 in

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.

Gen Z: Move over Millennials - the new kids are in town

1 Feb 2017 in

Gen Z: Move over Millennials - the new kids are in town

Just as we got the hang of marketing for Millennials, Generation Z (Gen Z) announced their arrival.

2017: The Year of the Customer

25 Jan 2017 in

2017: The Year of the Customer

2017 is set to be an eventful year for the marketing world.

Call intelligence can be transformational to your business. Contact us today.

+44 3892 2600

Get in touch

Subscribe to our newsletter *Required field

+44 3892 2600