News & views : Marketing

1 Sep 2021 | 4 min read

Marketing

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into...

10 Aug 2021 | 4 min read

Marketing

Guiding the way: How customer journey mapping can lead to better CX

What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an...

24 May 2021 | 5 min read

Marketing

Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics

3 Mar 2021 | 7 min read

Marketing

Moving the needle: 10 times Infinity made the difference

25 Feb 2021 | 6 min read

Marketing

Who did consumers keep calling through the third lockdown?

The end of 2020 saw the arrival of yet another national lockdown for the UK, and with it all the knock-on effects to UK businesses. But our call tracking data still showed strong...

27 Jan 2021 | 2 min read

Marketing

[WATCH] Looking under the hood and beyond the horizon of the next decade

24 Nov 2020 | 2 min read

Marketing

[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive

Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering...

15 Jun 2020 | 5 min read

Marketing

Pulse check: Which industries are people calling as lockdowns ease?

Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a...

19 May 2020 | 2 min read

Marketing

How and why call tracking is needed for waste management companies

If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to...