News & Views : Marketing
21 Jun 2017 in Marketing
3 Negative Effects of Session Level Call Tracking
The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:
20 Jun 2017 in Marketing
What Does The Future Hold For Customer Centricity?
"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity
16 Jun 2017 in Marketing
Call Intelligence In The Digital Transformation Cycle
By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of companies2 globally are spending at least 15% of their revenue on digital investments, highlighting the paramount...
22 May 2017 in Marketing
5 Reasons call intelligence boosts your email marketing
Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing Census conducted by Econsultancy.
16 May 2017 in Marketing
Get a 360-degree view of your customer buying journey with advanced call intelligence
The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.
11 May 2017 in Marketing
How does call tracking improve the customer experience?
By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.
3 May 2017 in Marketing
3 Immediate Ways to Align Sales and Marketing in 2017
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.
27 Apr 2017 in Marketing
7 ways that call tracking will improve your marketing campaigns
Your call data tells you so much more than just the number of people who are calling your business.
7 Apr 2017 in Marketing
Who is behind the smartphone? An insight into mobile purchases
Smartphones are quickly becoming an integral part of the product purchasing process. Most often, they are used for researching items online, rather than to enter the card details. Don't be fooled, though – the customer experience at this mobile stage has a huge impact on whether a sale takes place...