News & views : Marketing

9 Nov 2021 | 5 min read

Marketing

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as...

18 Oct 2021 | 3 min read

Marketing

Smart Match: The smarter way to identify your most valuable calls

You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise...

1 Sep 2021 | 3 min read

Marketing

Car dealerships can’t afford to stall in their post-pandemic recovery

Recent figures suggest that we’re finally emerging from the worst period for new car sales in living memory. According to the Society of Motor Manufacturers and Traders (SMMT), demand...

1 Sep 2021 | 4 min read

Marketing

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into...

10 Aug 2021 | 4 min read

Marketing

Guiding the way: How customer journey mapping can lead to better CX

What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an...

24 May 2021 | 5 min read

Marketing

Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics

3 Mar 2021 | 7 min read

Marketing

Moving the needle: 10 times Infinity made the difference

25 Feb 2021 | 6 min read

Marketing

Who did consumers keep calling through the third lockdown?

The end of 2020 saw the arrival of yet another national lockdown for the UK, and with it all the knock-on effects to UK businesses. But our call tracking data still showed strong...

27 Jan 2021 | 2 min read

Marketing

[WATCH] Looking under the hood and beyond the horizon of the next decade