The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what they can expect from your service, and provide reassurance that they're making an informed, responsible decision.
Of course, it's also vital that you know where those calls are coming from, how to get more of them, and how to make them better. These insights are some of the benefits of call tracking, and to get you started here's five ways it helps you to boost occupancy.
Product Marketing Manager Andy has spent years obsessively analyzing B2B and B2C digital marketing campaigns and technology. Outside of his family, his main loves are Woking FC, his Xbox and his National Trust membership.