Articles by Andy Vale

4 Jun 2025 | 7 min read

Marketing

The rise of AI search experiences: What do you need to know?

The research, consideration, and conversion phases of a buyer journey have never been static, and marketers have to react to these evolutions of consumer behavior, especially as we’re...

2 Oct 2024 | 12 min read

Digital Marketing

Google Vehicle Ads and Call Tracking: Everything you need to know

The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...

18 Sep 2024 | 7 min read

News

Insights in a flash: Meet your new Infinity dashboards

If you’re making the effort to capture quality data, you need to be able to see it and analyze it in an easy way that makes sense. Infinity recently rebuilt the Hub from the ground up...

16 Jul 2024 | 7 min read

News

Hubdate: July 2024

Infinity always goes beyond! That’s why over the last quarter we’ve been focusing on creating efficiencies both inside and outside our platform. We’ve looked at how to set things up...

19 Jun 2024 | 7 min read

News

Unlock a new era of insights

Infinity’s Hub raises the bar in the call analytics space. Interactive dashboards and AI analysis form the bedrock of an experience that will bring your customer engagement data and...

19 Apr 2024 | 5 min read

Digital Marketing

Taking smart steps: What Google consent mode V2 means for call tracking

All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This...

20 Mar 2024 | 5 min read

News

Infinity & LivePerson: Closing the gap between chats and calls

At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much...

3 Jan 2024 | 6 min read

News

January Hubdate: New updates to explore

As we enter the New Year, you might be thinking the time for gift-giving is over. But treats in the way of a smoother, more functional experience for Infinity customers have been...

5 Sep 2023 | 4 min read

Digital Marketing

What are call tracking metrics and why do you need them?

Any call tracking provider will always be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the...