Articles by Andy Vale

January Hubdate: New updates to explore

3 Jan 2024 in

January Hubdate: New updates to explore

As we enter the New Year, you might be thinking the time for gift-giving is over. But treats in the way of a smoother, more functional experience for Infinity customers have been gliding down the chimney steadily over the last few months.

What are call tracking metrics and why do you need them?

5 Sep 2023 in

What are call tracking metrics and why do you need them?

Any call tracking provider will always be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the sound of that?! But what are call tracking metrics, why do you need them, and how do they help improve your bottom line?

Scorecards: they'll transform your customer and agent experience

15 Jun 2023 in

Scorecards: they'll transform your customer and agent experience

Every sales team and contact centre leader want their team to deliver an efficient, helpful, and consistent customer experience, but how?

May Hubdate: Your Hub just got better, here’s how…

24 May 2023 in

May Hubdate: Your Hub just got better, here’s how…

You’re never far away from getting more out of Infinity, and we’re always looking for new ways to make your data work harder for you.

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

14 Mar 2023 in

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they happen across many platforms, both online and offline. And with the advent of a cookie-less world, it’s getting...

What’s new in February 2023? Time for a Hubdate

20 Feb 2023 in

What’s new in February 2023? Time for a Hubdate

Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.

How to Track Phone Call Conversions in Google Analytics

6 Sep 2022 in

How to Track Phone Call Conversions in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are coming from. This becomes even more crucial if you’re running marketing campaigns online, in the hope of triggering...

Supercharge call centre efficiency with ‘always-on call monitoring’ tech

8 Aug 2022 in

Supercharge call centre efficiency with ‘always-on call monitoring’ tech

Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact center whilst driving revenue and saving costs?

Enhance your sales outreach strategy with these effective tools

8 Aug 2022 in

Enhance your sales outreach strategy with these effective tools

Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t have. That's why having a well-thought-out outreach strategy is vital to both your sales team's immediate and...

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