Articles by Andy Vale

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Call Conversions in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...

8 Aug 2022 | 4 min read

Marketing

Supercharge call centre efficiency with ‘always-on call monitoring’ tech

Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact center whilst driving revenue and saving costs?

8 Aug 2022 | 3 min read

Marketing

Enhance your sales outreach strategy with these effective tools

Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t...

8 Aug 2022 | 2 min read

Marketing

Introducing Outbound: Unlock the other half of the customer journey

Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?

8 Aug 2022 | 4 min read

Marketing

Introducing Agent ID: Take control of your call centre agents’ success

Who wouldn't love a team of top performers?

22 Jul 2022 | 9 min read

Marketing

Infinity's GA4 integration beta is a go

Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example,...

14 Jun 2022 | 4 min read

News

Infinity Keyword Packs: Answering Your Biggest Questions Faster

Businesses investing in Infinity to learn more about what’s happening on their customer journey, and how to improve it, receive a huge time-to-value boost from our latest offering.

3 Jun 2022 | 5 min read

News

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up...

30 Nov 2021 | 3 min read

News

Upgraded: Calls from Google’s Search ads get the full tracking treatment

When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take...