Articles by Andy Vale

20 Mar 2019 | 5 min read

PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

24 Jan 2019 | 3 min read

PPC

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...

22 Jan 2019 | 5 min read

News

PPC Marketing to the over 50s

No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an...

21 Jan 2019 | 6 min read

Marketing

What can call tracking solve for agencies?

This is a guest post provided by our partners at Peaky Digital.

12 Nov 2018 | 5 min read

Interviews

Interview: AXA Partners UK & Ireland Head of Innovation

There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and...

2 Jul 2018 | 3 min read

Digital Marketing

The first steps to driving disruptive digital agility at scale

Whether your industry is property, the automotive sector, or even call tracking, leading boards at disruptive companies understand the importance of increased digitisation combined...

18 Jun 2018 | 2 min read

Marketing

Why do customers still call in the digital age?

The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent...

24 May 2018 | 2 min read

Interviews

Mindshare and Mazda interview: The road to a European Search Award

A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local...

10 May 2018 | 2 min read

Marketing

Four personalisation opportunities for optimising your customer journey

At one point, personalisation in marketing was nothing smarter than putting a location in a banner ad, or a [Firstname] in an email subject line. Thankfully, times have moved on.