Articles by Andy Vale
10 May 2018 in Marketing
Four personalisation opportunities for optimising your customer journey
At one point, personalisation in marketing was nothing smarter than putting a location in a banner ad, or a [Firstname] in an email subject line. Thankfully, times have moved on.
11 Apr 2018 in Digital Marketing
Bridge the gap: Is there a missing link at your contact centre?
Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still in the dark with regards to where they came from, what they already know, and how they got there. Establishing this...
10 Apr 2018 in Marketing
Four fast ways to reach new customers in the automotive industry
Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing industry, so the challenge can feel even more brutal for marketers at car dealerships. As many as 89% of consumers look...
5 Apr 2018 in Digital Marketing
Turning complaints back into customers: The tactical solutions contact centres need
“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”
27 Mar 2018 in Marketing
The core strategies of curating winning customer journeys in finance
Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong dream. Truly appreciating this fact is a deeply valuable asset of marketers.
19 Mar 2018 in Marketing
Seven steps to constructing the marketing departments of the future
Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social channel that is the toast of the Silicon Valley elite at SXSW can be a total ghost town by the time you’ve built a...
16 Mar 2018 in Digital Marketing
Six practical ways to turn your analytics team into the world’s best storytellers
The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through their data looking for trends, improvements, and clues for the next steps the business needs to take. But what do you...
14 Mar 2018 in Marketing
Eight things from Marketing Week Live you don’t hear at every conference
Keeping our skills sharp and our marketing knowledge up to date is something we aim to do every day at Infinity, and this year’s Marketing Week Live was no exception. As well as meeting hundreds of keen marketers on our stand and being asked to speak to Marketing Week Live TV about how companies...
6 Mar 2018 in Digital Marketing
Six tech stats set to shape the travel industry for years to come
Last week we covered some of the key talking points from this year’s Travel Technology Europe conference. But looking through our notes afterwards, some of the numbers that were discussed really got us thinking, and we thought they merited further discussion and analysis.