Articles by Andy Vale

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

9 Oct 2017 in

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.

Balancing Priorities in the Age of Customer Centricity

25 Sep 2017 in

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or receive support.

Your secret weapon(s): Why your agency's tech stack matters to you

18 Aug 2017 in

Your secret weapon(s): Why your agency's tech stack matters to you

Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.

3 Steps To Sculpting An Effective Customer Journey On Mobile

3 Jul 2017 in

3 Steps To Sculpting An Effective Customer Journey On Mobile

Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....

Google Attribution – Is It Enough For You?

29 Jun 2017 in

Google Attribution – Is It Enough For You?

The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.

What Does The Future Hold For Customer Centricity?

20 Jun 2017 in

What Does The Future Hold For Customer Centricity?

"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity

Call Intelligence In The Digital Transformation Cycle

16 Jun 2017 in

Call Intelligence In The Digital Transformation Cycle

By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of companies2 globally are spending at least 15% of their revenue on digital investments, highlighting the paramount...

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