Articles by Andy Vale

19 Mar 2018 | 4 min read

Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...

16 Mar 2018 | 4 min read

Digital Marketing

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...

25 Jan 2018 | 4 min read

Digital Marketing

Revolutionising your contact centres with digital optimisation

The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve,...

3 Nov 2017 | 2 min read

News

Vocalcom and Infinity partner to end call centre guesswork

In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise...

9 Oct 2017 | 5 min read

Marketing

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.

25 Sep 2017 | 4 min read

News

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or...

18 Aug 2017 | 6 min read

Interviews

Your secret weapon(s): Why your agency's tech stack matters to you

Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered...

3 Jul 2017 | 3 min read

Marketing

3 Steps To Sculpting An Effective Customer Journey On Mobile

Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into,...

29 Jun 2017 | 4 min read

Marketing

Google Attribution – Is It Enough For You?

The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is...