Articles by Andy Vale
19 Mar 2018 in Marketing
Seven steps to constructing the marketing departments of the future
Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social channel that is the toast of the Silicon Valley elite at SXSW can be a total ghost town by the time you’ve built a...
16 Mar 2018 in Digital Marketing
Six practical ways to turn your analytics team into the world’s best storytellers
The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through their data looking for trends, improvements, and clues for the next steps the business needs to take. But what do you...
14 Mar 2018 in Marketing
Eight things from Marketing Week Live you don’t hear at every conference
Keeping our skills sharp and our marketing knowledge up to date is something we aim to do every day at Infinity, and this year’s Marketing Week Live was no exception. As well as meeting hundreds of keen marketers on our stand and being asked to speak to Marketing Week Live TV about how companies...
6 Mar 2018 in Digital Marketing
Six tech stats set to shape the travel industry for years to come
Last week we covered some of the key talking points from this year’s Travel Technology Europe conference. But looking through our notes afterwards, some of the numbers that were discussed really got us thinking, and we thought they merited further discussion and analysis.
26 Feb 2018 in Digital Marketing
Eight big tech questions facing the travel marketing industry
It’s an optimistic time for the travel industry in the UK. The Association of British Travel Agents (ABTA) reported that the average Briton now annually has 3.8 holidays per person, an increase of 0.4 on the previous year.1 This is the highest number of holidays per person in the last five years....
25 Jan 2018 in Digital Marketing
Revolutionising your contact centres with digital optimisation
The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve, brands will need to keep up and digital teams are expected to play an important part.
14 Dec 2017 in Marketing
7 digital trends nobody can ignore in 2018
Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.
5 Dec 2017 in Marketing
6 of Ad:Tech London 2017’s key talking points
Last week saw London’s annual edition of Ad:Tech take over The Truman Brewery, as leading marketing figures gathered to get up to speed on the newest technological challenges and developments that face them.
29 Nov 2017 in Marketing
8 best practices that will shape insurance marketing
Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?