Articles by Andy Vale

Eight big tech questions facing the travel marketing industry

26 Feb 2018 in

Eight big tech questions facing the travel marketing industry

It’s an optimistic time for the travel industry in the UK. The Association of British Travel Agents (ABTA) reported that the average Briton now annually has 3.8 holidays per person, an increase of 0.4 on the previous year.1 This is the highest number of holidays per person in the last five years....

Revolutionising your contact centres with digital optimisation

25 Jan 2018 in

Revolutionising your contact centres with digital optimisation

The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve, brands will need to keep up and digital teams are expected to play an important part.

7 digital trends nobody can ignore in 2018

14 Dec 2017 in

7 digital trends nobody can ignore in 2018

Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.

6 of Ad:Tech London 2017’s key talking points

5 Dec 2017 in

6 of Ad:Tech London 2017’s key talking points

Last week saw London’s annual edition of Ad:Tech take over The Truman Brewery, as leading marketing figures gathered to get up to speed on the newest technological challenges and developments that face them.

8 best practices that will shape insurance marketing

29 Nov 2017 in

8 best practices that will shape insurance marketing

Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?

Vocalcom and Infinity partner to end call centre guesswork

3 Nov 2017 in

Vocalcom and Infinity partner to end call centre guesswork

In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise contact centre platform. In short, Vocalcom customers will now have the globe’s most informed call centre staff,...

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

9 Oct 2017 in

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.

7 Highlights from 2017's Technology for Marketing Conference

29 Sep 2017 in

7 Highlights from 2017's Technology for Marketing Conference

September’s TFM conference brought together thousands of marketers passionate about finding tech solutions to power their marketing with. Over two days at the Kensington Olympia, the finest marketing technology was on display (including call tracking) as professionals met to share best practice.

Balancing Priorities in the Age of Customer Centricity

25 Sep 2017 in

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or receive support.

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