26 Feb 2018 in Digital Marketing
Eight big tech questions facing the travel marketing industry
It’s an optimistic time for the travel industry in the UK. The Association of British Travel Agents (ABTA) reported that the average Briton now annually has 3.8 holidays per person, an increase of 0.4 on the previous year.1 This is the highest number of holidays per person in the last five years....
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25 Jan 2018 in Digital Marketing
Revolutionising your contact centres with digital optimisation
The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve, brands will need to keep up and digital teams are expected to play an important part.
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14 Dec 2017 in Marketing
7 digital trends nobody can ignore in 2018
Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.
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5 Dec 2017 in Marketing
6 of Ad:Tech London 2017’s key talking points
Last week saw London’s annual edition of Ad:Tech take over The Truman Brewery, as leading marketing figures gathered to get up to speed on the newest technological challenges and developments that face them.
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29 Nov 2017 in Marketing
8 best practices that will shape insurance marketing
Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?
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3 Nov 2017 in News
Vocalcom and Infinity partner to end call centre guesswork
In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise contact centre platform. In short, Vocalcom customers will now have the globe’s most informed call centre staff,...
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9 Oct 2017 in Marketing
8 Ways to Build a Long-Term SEO-Friendly Content Strategy
Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.
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29 Sep 2017 in News
7 Highlights from 2017's Technology for Marketing Conference
September’s TFM conference brought together thousands of marketers passionate about finding tech solutions to power their marketing with. Over two days at the Kensington Olympia, the finest marketing technology was on display (including call tracking) as professionals met to share best practice.
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25 Sep 2017 in News
Balancing Priorities in the Age of Customer Centricity
In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or receive support.
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