Articles by Andy Vale

29 Jun 2017 | 4 min read

Marketing

Google Attribution – Is It Enough For You?

The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is...

20 Jun 2017 | 4 min read

Marketing

What Does The Future Hold For Customer Centricity?

"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity

16 Jun 2017 | 4 min read

Marketing

Call Intelligence In The Digital Transformation Cycle

By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of...