Articles by Andy Vale

Google Attribution – Is It Enough For You?

29 Jun 2017 in

Google Attribution – Is It Enough For You?

The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.

The Best Bits Of The 2017 Digital Marketing World Forum

23 Jun 2017 in

The Best Bits Of The 2017 Digital Marketing World Forum

This week, marketing minds from across the globe met to show, tell, and discuss successful digital marketing in 2017, and beyond. A broad mix of speakers and panellists from agencies, enterprises, and consultancies took to the stage at the Digital Marketing World Forum (DMWF) in Bishopsgate,...

What Does The Future Hold For Customer Centricity?

20 Jun 2017 in

What Does The Future Hold For Customer Centricity?

"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity

Call Intelligence In The Digital Transformation Cycle

16 Jun 2017 in

Call Intelligence In The Digital Transformation Cycle

By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of companies2 globally are spending at least 15% of their revenue on digital investments, highlighting the paramount...

2017: The Year of the Customer

25 Jan 2017 in

2017: The Year of the Customer

2017 is set to be an eventful year for the marketing world.

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