Articles by Andy Vale
24 Jan 2019 in PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to buy or rent. Being as informed as possible about how calls are coming in, what happens on them, and the impact...
22 Jan 2019 in News
PPC Marketing to the over 50s: Connect with the Silver Spenders
No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence. Unless there’s a very strong reason for them to adopt this approach, more fool them.
21 Jan 2019 in Marketing
What can call tracking solve for agencies?
This is a guest post provided by our partners at Peaky Digital.
12 Nov 2018 in Interviews
Interview: AXA Partners UK & Ireland Head of Innovation
There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and getting killed off by a younger, more visionary competitor. But unless your pot of money, time, and talent is...
9 Oct 2018 in Marketing
The questions on everyone’s lips at Travolution Summit 2018
The travel industry is at a number of interesting turning points, as technology, society, and politics are amalgamating together to create an interesting set of circumstances in the UK and beyond. What some will view as challenges, others will see as opportunities depending on how and where they...
2 Jul 2018 in Digital Marketing
The first steps to driving disruptive digital agility at scale
Whether your industry is property, the automotive sector, or even call tracking, leading boards at disruptive companies understand the importance of increased digitisation combined with a feverous obsession with customer centricity. But how is this done in practice?
18 Jun 2018 in Marketing
Why do customers still call in the digital age?
The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent developments in online chat and machine learning has opened up new ways for businesses to connect with their customers....
11 Jun 2018 in PPC
7 reasons why Bing deserves a key place in any paid search strategy
Bing has long been the understated hero of the search engine world. It powers Amazon's Kindle, Apple's Siri, and is the default search engine on Microsoft's Cortana. It receives billions of searches each month, and although Google still takes the lion’s share of search budgets, Bing has seen...
24 May 2018 in Interviews
Mindshare and Mazda interview: The road to a European Search Award
A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local dealership partners. Moreover, knowing what activity is getting those customers to arrange a trip to a dealership where...