Articles by Andy Vale

17 Sep 2019 | 8 min read
Marketing
11 lessons for automotive dealers from 100 1-star reviews
You can’t win them all.
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30 Aug 2019 | 4 min read
Marketing
The unquestionable value call tracking brings to agencies
Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic...
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19 Jul 2019 | 4 min read
Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a...
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7 Jul 2019 | 5 min read
Marketing
How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will...
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25 Mar 2019 | 5 min read
PPC
Best practices for building a perfect landing page for SEO and PPC
2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO...
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20 Mar 2019 | 5 min read
PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.
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24 Jan 2019 | 3 min read
PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...
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