Articles by Andy Vale
20 Apr 2020 | 4 min read
Interviews
The evolving face of wealth management: Tomorrow’s money, today’s challenges
The recent outbreak of COVID-19 has had many people looking at the things that matter to them, and wondering how they can protect them. This has led many to seek advice from...
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31 Mar 2020 | 1 min read
Marketing
[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes
The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what...
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25 Mar 2020 | 2 min read
Digital Marketing
How can debt-management companies find more clients?
Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management...
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24 Mar 2020 | 2 min read
Digital Marketing
What do high-call rates mean to wealth management companies?
In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their...
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20 Mar 2020 | 3 min read
Digital Marketing
Three steps to kickstarting a data-led strategy that works
A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These...
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5 Mar 2020 | 4 min read
Digital Marketing
A little more conversation: Six new ways to win with conversation analytics
It’s been just over a year since we launched our Conversation Analytics suite, giving our clients a window into what’s really happening on their calls, at scale, without the need to...
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13 Feb 2020 | 4 min read
PPC
The needle movers: Three steps for PPC to drive bottom line impact with Infinity
Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be...
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