Articles by Andy Vale
15 Oct 2019 in PPC
[Infographic] Five steps to building a profitable PPC feedback loop
Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...
17 Sep 2019 in Marketing
11 lessons for automotive dealers from 100 1-star reviews
You can’t win them all.
30 Aug 2019 in Marketing
The unquestionable value call tracking brings to agencies
Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.
19 Jul 2019 in Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...
7 Jul 2019 in Marketing
Knowing and growing: How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...
28 Jun 2019 in News
5 vital statistics from the latest travel research
Just when you think you’ve understood a market, it can totally change. We’re seeing millennials (long laughed at as broke students glued to their phones) growing up into a powerful, diverse spending force in the market, Generation Z eschewing traditional social media channels that brands have spent...
24 Jun 2019 in Marketing
10 lessons for all marketers from Search Leeds
Search Leeds has rapidly become the largest annual gathering of search marketers in the north of England, and featured a packed roster of speakers from both agencies and brands. Growing from 350 people a few years back to 3,000 this year, the event now boasts four stages across the First Direct...
25 Mar 2019 in PPC
Best practices for building a perfect landing page for SEO and PPC
2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.
20 Mar 2019 in PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.