Articles by Andy Vale

15 Dec 2019 in Digital Marketing

How Mobile Banking is Redefining The Customer Relationship

This blog is a guest post by our partners at RingCentral.

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30 Oct 2019 in Marketing

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other major events that have caused fluctuations throughout the market. We’re looking ahead.

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15 Oct 2019 in PPC

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...

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17 Sep 2019 in Marketing

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all.

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30 Aug 2019 in Marketing

The unquestionable value call tracking brings to agencies

Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.

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19 Jul 2019 in Digital Marketing

The talk of tomorrow: 7 ideas to evolve your contact centre

As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...

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7 Jul 2019 in Marketing

How data-driven tech is the future of marketing

Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...

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25 Mar 2019 in PPC

Best practices for building a perfect landing page for SEO and PPC

2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.

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20 Mar 2019 in PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

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