Articles by Andy Vale
9 Nov 2020 in News
The next page: Infinity launches groundbreaking integration for Facebook and Instagram
In 2020, for the first time ever, most of the world’s population use social media.1 Yet many social media marketers whose campaigns led to successful, high value phone calls were unable to reliably attribute those calls back to their campaigns. Every day, millions of calls are made to businesses...
29 Oct 2020 in Digital Marketing
Five Tips For Making The Most Of Your Business’s Digital Footprint
Conducting business in retail today means competing with the entire world. This is why it is important to have a strong digital footprint to help connect your business with potential and existing customers. This may seem straightforward: You have your website setup, right? But can you really be...
22 Oct 2020 in Interviews
[PODCAST] Why you benefit from an elevated customer experience
As a client, giving you the best service we can matters an awful lot to us. So much so, that at this year's UK Business Technology Awards we were announced as the Software as a Service (SaaS) Company of the Year for how we have worked closely with clients throughout 2020.
6 Oct 2020 in Digital Marketing
Untangling the messy middle: Three Steps to take today
It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it was easier to follow the funnel and make improvements. Then the 'messy middle' came along... What is the messy...
15 Sep 2020 in Digital Marketing
What are Call Tracking Metrics and why do you need them?
Call tracking providers often wax lyrical about how their “call tracking metrics” can help you save money. You’ll see claims of having optimised PPC spend, or how they were able to reduce operational costs. But what exactly are these call tracking metrics that Infinity provides, and how can you...
7 Sep 2020 in Interviews
Time to change: How WMG came through the first wave of COVID-19 even stronger
The impact of COVID-19 on many industries was profound. Almost overnight, many revenue streams were closed off. With no timetable to normality forthcoming, the road back was not clear either. The knock-on effect for agencies serving these industries was considerable.
12 Aug 2020 in Digital Marketing
Infinity’s HubSpot integration: Connect calls to campaigns today!
One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.
14 Jul 2020 in Digital Marketing
Local Business Listings: Improving yours in 2020
How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...
15 Jun 2020 in Marketing
Pulse check: Which industries are people calling again?
Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.