Articles by Andy Vale
15 Sep 2020 in Digital Marketing
What are Call Tracking Metrics and why do you need them?
Call tracking providers often wax lyrical about how their “call tracking metrics” can help you save money. You’ll see claims of having optimised PPC spend, or how they were able to reduce operational costs. But what exactly are these call tracking metrics that Infinity provides, and how can you...
7 Sep 2020 in Interviews
Time to change: How WMG came through the first wave of COVID-19 even stronger
The impact of COVID-19 on many industries was profound. Almost overnight, many revenue streams were closed off. With no timetable to normality forthcoming, the road back was not clear either. The knock-on effect for agencies serving these industries was considerable.
12 Aug 2020 in Digital Marketing
Infinity’s HubSpot integration: Connect calls to campaigns today!
One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.
14 Jul 2020 in Digital Marketing
Local Business Listings: Improving yours in 2020
How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...
15 Jun 2020 in Marketing
Pulse check: Which industries are people calling again?
Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.
19 May 2020 in Marketing
How and why call tracking is needed for waste management companies
If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to know what’s delivering those calls. This is where call tracking comes in, connecting your marketing efforts with the...
15 May 2020 in News
Transforming travel: The positive changes driven by COVID-19
As things stand, many countries appear to be over the peak of the Covid-19 crisis. Airlines, tour operators, cruise liners, hotels, and travel agents are starting to look ahead at how travel might change and affect our future holidays.
24 Apr 2020 in Digital Marketing
Four fast tips for thumb-stopping, creative social media posts
“People thumb through an average of 300 feet of content every day in their feed (the height of the Statue of Liberty). They are making split-second decisions on whether they like your content or whether they’re going to ignore it.”
20 Apr 2020 in Interviews
The evolving face of wealth management: Tomorrow’s money, today’s challenges
The recent outbreak of COVID-19 has had many people looking at the things that matter to them, and wondering how they can protect them. This has led many to seek advice from specialists on a range of topics for the first time, including wealth management. Whether it’s the first or hundredth time of...