Articles by Andy Vale

5 Sep 2023 | 4 min read

Digital Marketing

What are call tracking metrics and why do you need them?

Any call tracking provider will always be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the...

15 Jun 2023 | 5 min read

News

Scorecards: they'll transform your customer and agent experience

Every sales team and contact centre leader want their team to deliver an efficient, helpful, and consistent customer experience, but how?

24 May 2023 | 9 min read

Interviews

May Hubdate: Your Hub just got better, here’s how…

You’re never far away from getting more out of Infinity, and we’re always looking for new ways to make your data work harder for you.

14 Mar 2023 | 6 min read

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they...

20 Feb 2023 | 10+ min read

News

What’s new in February 2023? Time for a Hubdate

Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Call Conversions in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...

8 Aug 2022 | 4 min read

Marketing

Supercharge call centre efficiency with ‘always-on call monitoring’ tech

Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact center whilst driving revenue and saving costs?

8 Aug 2022 | 3 min read

Marketing

Enhance your sales outreach strategy with these effective tools

Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t...

8 Aug 2022 | 2 min read

Marketing

Introducing Outbound: Unlock the other half of the customer journey

Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?