Articles by Andy Vale
8 Aug 2022 in Marketing
Supercharge call centre efficiency with ‘always-on call monitoring’ tech
Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact center whilst driving revenue and saving costs?
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8 Aug 2022 in Marketing
Enhance your sales outreach strategy with these effective tools
Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t have. That's why having a well-thought-out outreach strategy is vital to both your sales team's immediate and...
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8 Aug 2022 in Marketing
Introducing Outbound: Unlock the other half of the customer journey
Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?
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8 Aug 2022 in Marketing
Introducing Agent ID: Take control of your call centre agents’ success
Who wouldn't love a team of top performers?
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22 Jul 2022 in Marketing
Infinity's GA4 integration beta is a go
Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example, you’d be in a tight spot when it comes to the day of your flight and you realise your passport is out of date, you...
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14 Jun 2022 in News
Infinity Keyword Packs: Answering Your Biggest Questions Faster
Businesses investing in Infinity to learn more about what’s happening on their customer journey, and how to improve it, receive a huge time-to-value boost from our latest offering.
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3 Jun 2022 in News
Infinity Goes Beyond: Introducing Agent ID and Outbound visibility
Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up yet another sale. (He probably needs a promotion soon). Then there’s Stu, just as sharp as Bob, but he’s struggling...
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30 Nov 2021 in News
Upgraded: Calls from Google’s Search ads get the full tracking treatment
When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...
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15 Nov 2021 in Digital Marketing
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.
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