News & views : Marketing

6 Jan 2022 | 5 min read

Marketing

A Critical Tool for Accurate Attribution Tracking in 2022

Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in...

2 Dec 2021 | 5 min read

Marketing

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of...

19 Nov 2021 | 3 min read

Marketing

Turning conversations into reservations – how hotels can maximise the value of every phone call

Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about...

9 Nov 2021 | 5 min read

Marketing

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as...

18 Oct 2021 | 3 min read

Marketing

Smart Match: The smarter way to identify your most valuable calls

You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise...

1 Sep 2021 | 3 min read

Marketing

Car dealerships can’t afford to stall in their post-pandemic recovery

Recent figures suggest that we’re finally emerging from the worst period for new car sales in living memory. According to the Society of Motor Manufacturers and Traders (SMMT), demand...

1 Sep 2021 | 4 min read

Marketing

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into...

10 Aug 2021 | 4 min read

Marketing

Guiding the way: How customer journey mapping can lead to better CX

What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an...

24 May 2021 | 5 min read

Marketing

Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics