News & Views : Marketing

Eight things from Marketing Week Live you don’t hear at every conference

14 Mar 2018 in

Eight things from Marketing Week Live you don’t hear at every conference

Keeping our skills sharp and our marketing knowledge up to date is something we aim to do every day at Infinity, and this year’s Marketing Week Live was no exception. As well as meeting hundreds of keen marketers on our stand and being asked to speak to Marketing Week Live TV about how companies...

What energy deregulation means for marketers at retail energy providers in the U.S.

14 Mar 2018 in

What energy deregulation means for marketers at retail energy providers in the U.S.

In 1992 the National Energy Policy Act paved the way for energy deregulation in the U.S. Since then states followed by slowly deregulating energy supply to create a free and competitive market. As of today, there are eighteen states with various levels of deregulated electricity and twenty-seven...

7 digital trends nobody can ignore in 2018

14 Dec 2017 in

7 digital trends nobody can ignore in 2018

Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.

6 of Ad:Tech London 2017’s key talking points

5 Dec 2017 in

6 of Ad:Tech London 2017’s key talking points

Last week saw London’s annual edition of Ad:Tech take over The Truman Brewery, as leading marketing figures gathered to get up to speed on the newest technological challenges and developments that face them.

8 best practices that will shape insurance marketing

29 Nov 2017 in

8 best practices that will shape insurance marketing

Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?

How to Use Call Tracking to Evaluate and Improve Close Rates

13 Nov 2017 in

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

9 Oct 2017 in

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

19 Sep 2017 in

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

Search engines are always changing, and ignoring those changes is simply not an option for anyone who needs to ensure their brand is still ranking high and driving traffic. Algorithm's will always be tweaked, but what are some of the bigger trends in the future of SEO?

A Day In The Life Of… A Digital Marketer With Infinity

11 Sep 2017 in

A Day In The Life Of… A Digital Marketer With Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both client and agency side for over 12 years, and is currently Infinity’s Senior Digital Marketing Manager.

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