News & views : Marketing

2 Mar 2022 | 4 min read

Marketing

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract...

23 Feb 2022 | 4 min read

Marketing

How to furnish retailers with untapped insights

The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics...

4 Feb 2022 | 4 min read

Marketing

The call centre: the travel industry’s secret weapon in 2022

After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.

19 Jan 2022 | 5 min read

Marketing

5 Reasons Why Your Company Needs Accurate Revenue Attribution

Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand...

6 Jan 2022 | 5 min read

Marketing

A Critical Tool for Accurate Attribution Tracking in 2022

Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in...

2 Dec 2021 | 5 min read

Marketing

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of...

19 Nov 2021 | 3 min read

Marketing

Turning conversations into reservations – how hotels can maximise the value of every phone call

Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about...

9 Nov 2021 | 5 min read

Marketing

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as...

18 Oct 2021 | 3 min read

Marketing

Smart Match: The smarter way to identify your most valuable calls

You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise...