News & Views : Marketing
14 Mar 2018 in Marketing
Eight things from Marketing Week Live you don’t hear at every conference
Keeping our skills sharp and our marketing knowledge up to date is something we aim to do every day at Infinity, and this year’s Marketing Week Live was no exception. As well as meeting hundreds of keen marketers on our stand and being asked to speak to Marketing Week Live TV about how companies...
14 Mar 2018 in Marketing
What energy deregulation means for marketers at retail energy providers in the U.S.
In 1992 the National Energy Policy Act paved the way for energy deregulation in the U.S. Since then states followed by slowly deregulating energy supply to create a free and competitive market. As of today, there are eighteen states with various levels of deregulated electricity and twenty-seven...
14 Dec 2017 in Marketing
7 digital trends nobody can ignore in 2018
Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.
5 Dec 2017 in Marketing
6 of Ad:Tech London 2017’s key talking points
Last week saw London’s annual edition of Ad:Tech take over The Truman Brewery, as leading marketing figures gathered to get up to speed on the newest technological challenges and developments that face them.
29 Nov 2017 in Marketing
8 best practices that will shape insurance marketing
Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?
13 Nov 2017 in Marketing
How to Use Call Tracking to Evaluate and Improve Close Rates
Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.
9 Oct 2017 in Marketing
8 Ways to Build a Long-Term SEO-Friendly Content Strategy
Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.
19 Sep 2017 in Marketing
The Future Of Search: 4 Developments Set To Rock The SEO Landscape
Search engines are always changing, and ignoring those changes is simply not an option for anyone who needs to ensure their brand is still ranking high and driving traffic. Algorithm's will always be tweaked, but what are some of the bigger trends in the future of SEO?
11 Sep 2017 in Marketing
A Day In The Life Of… A Digital Marketer With Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both client and agency side for over 12 years, and is currently Infinity’s Senior Digital Marketing Manager.